Re: MPG : Thu Oct 11, 2018 12:56 pm
Chris71 wrote:
The reason Newcastle bid for it isn't RL related its simply economics as it brings in a lot of revenue to the area from outside so its win win for Newcastle.
The Magic weekend was we were led to believe at its inception a way to promote the game to areas and potential fans outside the M62 corridor which for me it has failed at doing and has now become a in reality just a gimmick. What purpose does it actually serve yes it can be said its a showcase of the sport of RL but for me thats not really true as it never seems to be marketed to target new fanbase instead relies on the people who are already fans of the game. So apart from giving Newcastle a revenue stream from the weekend being held at St James Park what real benefit does the Magic Weekend serve the game?
The Magic weekend was we were led to believe at its inception a way to promote the game to areas and potential fans outside the M62 corridor which for me it has failed at doing and has now become a in reality just a gimmick. What purpose does it actually serve yes it can be said its a showcase of the sport of RL but for me thats not really true as it never seems to be marketed to target new fanbase instead relies on the people who are already fans of the game. So apart from giving Newcastle a revenue stream from the weekend being held at St James Park what real benefit does the Magic Weekend serve the game?
As I said earlier, without listening to every attendee's accent, we don't know how many are from the Newcastle area. What I do know is that it's a fantastic weekend, very cheap considering the amount of games you get to see, and a great way of showing off the sport. If it's not being marketed correctly, that isn't a flaw in the concept, it's a failing of the Marketing department at the RFL.