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Programmes : Mon Mar 19, 2018 10:26 am  
We dug our way up to Barrow yesterday. They did a nice 32 page programme for a crowd of just below 1000. We do a 40 page programme for our recovering crowd of 850. Ours makes a modest profit of around £150 a match on average.

Aren't you and Featherstone - with the 2000+ crowds you're always on about - ashamed of selling a newspaper advert and piece of paper folded so many times it'll barely crease properly ?

What are you doing so wrong ? :THINK:
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Re: Programmes : Mon Mar 19, 2018 10:48 am  
Every game should have a proper programme,doesn't have to be 30/40 pages though.
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Re: Programmes : Mon Mar 19, 2018 12:19 pm  
Beaujangles wrote:
Every game should have a proper programme,doesn't have to be 30/40 pages though.


24 is an absolute minimum, imho, and that's below my personal expectations.

Probably half is going to be adverts, then you've the cover, team listings, welcome from the chairman, a piece written for the coach, fixtures, couple of photers, couple of pages about the opposition - it doesn't take long to fill 24 pages.
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Re: Programmes : Mon Mar 19, 2018 1:13 pm  
griff1998 wrote:
We dug our way up to Barrow yesterday. They did a nice 32 page programme for a crowd of just below 1000. We do a 40 page programme for our recovering crowd of 850. Ours makes a modest profit of around £150 a match on average.

Aren't you and Featherstone - with the 2000+ crowds you're always on about - ashamed of selling a newspaper advert and piece of paper folded so many times it'll barely crease properly ?

What are you doing so wrong ? :THINK:


Whilst any level of profit is not to be sniffed at from experience I know that a matchday programme is a massive bind and the time put in probably doesnt reflect the profit. It is difficult to judge the actual profit a programme makes when taking everything into consideration - advertising income, sales, print costs, time, etc.

When I was Commercial Manager at Halifax Town it would take hours to put together the programme and it was nothing but hassle. Chasing the manager for his notes (more often than not having to write them myself but making sure nothing controversial was said), chasing the chairman for his notes, chasing the opposition for their information (squad, pen pics, etc), chasing various other contributors, writing a number of articles myself, writing other articles should contributors be unable to provide a piece, getting everything spell checked and off to the printers, responding to any printer queries, finding other things to fill blank spaces, picking up the programme from the printers, ensure the programme sellers received them on matchday.......

All this would detract from my other responsibilities which is then when you have to consider if it provides a worthwhile profit. If a volunteer is doing the above tasks then is certainly makes it more worth while but I couldnt criticise any club for its programme content unless it was ridiculously overpriced.
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Re: Programmes : Mon Mar 19, 2018 1:23 pm  
It's the shop window for the club.
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Re: Programmes : Mon Mar 19, 2018 1:34 pm  
griff1998 wrote:
It's the shop window for the club.
I do agree and it should reflect the mood of the club at any particular time.However reading Bubb's comments and remembering assisting the late Tony Thwaites in producing a 14 page prog back in the day it can be a thankless task.Neither club in Halifax is big enough to compete in the 50+ pages glossy productions.
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Re: Programmes : Mon Mar 19, 2018 1:36 pm  
griff1998 wrote:
It's the shop window for the club.


Its not really is it. People who are buying a programme are already in the ground. The official website is more of a shop window.
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Re: Programmes : Mon Mar 19, 2018 5:17 pm  
Last year Fev's programmes were invariably superb, but the harsh truth is that they weren't selling enough and were making a loss, with lots having to be incinerated.

As well as the cost, the amount of effort necessary to create a quality programme is huge, and a modern, streamlined club needs to be directing its efforts towards activities that make financial sense.

In Fev's case, the programme may be very basic these days, but the output on the website and RoversTV is anything but, with daily interviews, previews etc.

A large proportion of fans at games these days will spend the time before the game reading team updates etc on their mobile phones rather than reading a programme. Unfortunate for those who like collecting programmes, but it's just the inexorable march of progress.
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Re: Programmes : Tue Mar 20, 2018 9:06 am  
The Phantom Horseman wrote:
As well as the cost, the amount of effort necessary to create a quality programme is huge, and a modern, streamlined club needs to be directing its efforts towards activities that make financial sense.


It makes you wonder how Liam Claffey manages it all at Sheffield.

Sorry - it just sounds like an excuse for the bone idle.
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Re: Programmes : Tue Mar 20, 2018 9:32 am  
griff1998 wrote:
It makes you wonder how Liam Claffey manages it all at Sheffield.

Sorry - it just sounds like an excuse for the bone idle.


LOL, if there's one thing the current Fev commercial team isn't it's bone idle. They just appear to be targeting areas which can actually prove profitable for the club. Partners, sponsorship, hospitality, venue hire, event planning, etc etc. It's no wonder they are being held up by journalists in the game as an example to all (eg League Express/BBC's Matthew Shaw :"Too many clubs overlook their media and marketing. @FevRovers a perfect example of what can be done if invested in.")

Still, if Sheffield return to their former glories on the back of impressive programme sales, that's all good, too.
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