I am all for the strongest possible challenge to the current state of affairs however I am not too sure of the title of the challenge.
Anything beginning with HATE might not be a good idea.
Attaching that to RFL as in "HATE RFL" even though they undoubtably have questions that need answers might smack of being extremist to some of the more moderate persuasion.
Why not just use the "Love Rugby League" statement.
It's positive, shows true intent without being overly aggresive and discriminatory.
Would it be better to have it known as the "Love Rugby League Campaign" or the "Hate the RFL Campaign"
Just a thought.