I don't think its a bad thing at all if true, I'd rather have a Local Sponsor with a committed man behind it, than some bloke pull up at The Shay from the Midlands with a company no one other than West Bromich Fans have ever heard of....
Reactivmedia have been expanding, I believe its to the point they moved into the offices formerly used by Circa Homes, as they needed more space on top of that they had next door, Also when looking on their website recently there were a few vacancies, given the economy and that there's not many places recruiting, so something is been done right.
Also, we have to face the fact that we don't get National Exposure, even if their is a TV Deal with Premier Sports, it won't get anywhere near as many viewers, so no real Big Brands will want to know, as they're not getting much from it, best bet would be to go with local sponsors who have an interest in the Club