Re: New shirt soon! : Wed Nov 09, 2011 11:12 am  

SIMMSFAXTEDDY wrote:

why?

the more chance for the club to make dollar the better!

if people dont want to buy it, DONT!

if its a nice peice, many will......even if they only sell 200 = £8000

£8000 less manufacturing costs & mfg profit margin

Re: New shirt soon! : Wed Nov 09, 2011 12:42 pm  

If you think the club get most of the proceeds from merchandise then think again!! The deal with xblades (and I can only go on last year) was the club only get 10% from each sale, so for each £45 shirt the club got £4.50. It may have been renegotiated when Croady got involved idonk know but if it's the same deal as previous then out of your supposed £8000 generated in new shirt sales the club would get £800

Re: New shirt soon! : Wed Nov 09, 2011 12:48 pm  

Les West Guitar God wrote:

£8000 less manufacturing costs & mfg profit margin

obviously we wouldnt get it all!

however the more shirts and merchandise we sell the better.......

Re: New shirt soon! : Wed Nov 09, 2011 3:11 pm  

chris_smith wrote:

the club only get 10% from each sale, so for each £45 shirt the club got £4.50.

I don't know who 'Croady' is but whoever struck that deal for the Club (originally) must have been on crack that day.

Re: New shirt soon! : Wed Nov 09, 2011 5:09 pm  

Average sort of profit on a shirt is generally £15-£20 - presumably being sold directly by XBlades would mean that 'Fax weren't left responsible for any unsold stock, so it isn't as bad a deal as you might imagine.

Re: New shirt soon! : Wed Nov 09, 2011 7:23 pm  

Wasn't such a bad deal - when the shop was broke into it did not cost us anything to replace any stock or to make any insurance claims as far as I know.

Re: New shirt soon! : Wed Nov 09, 2011 7:50 pm  

10% of what should be one of the biggest income streams for a Club is not remotely good.
There are plenty of other companies that help run shops and provide stock on demand etc which will give a larger percent of the sales per unit to the Club.

If a Club sells 800 shirts at £40 (average price), 300 polo/leisure tops (£10) and 200 coats (£20) to the fans then that mean fans are shelling out £39,000 yet the Club they do it for is only getting £3,900. There’s no way that can be considered a good deal in anyone’s books.

All Clubs of similar stature should, as Matt points out, be aiming for around 40-50% of the sales from merchandise but that should still be with production cost, online shops, help with stock etc.

I’m not trying act OUTRAGED at the Club or anyone for the sake of it ‘cause normally I stick up for the Club over stuff but in my opinion that deal left us short changed (I presume Chris brought it up because he felt it was bad also and that the Club were seeking a re-negotiation for next year or moving to a different company completely).

Re: New shirt soon! : Wed Nov 09, 2011 9:14 pm  

10% does sound very low. I remember when I was the Commercial Manager at HTAFC we bought replica shirts from the supplier for £12.50 and sold them on for £34.99 so there is a good mark up and consequently good profit to be made. Polo shirts were £7.50 and sold on for £24.99.

Re: New shirt soon! : Wed Nov 09, 2011 10:37 pm  

tommy wrote:

10% of what should be one of the biggest income streams for a Club is not remotely good.
There are plenty of other companies that help run shops and provide stock on demand etc which will give a larger percent of the sales per unit to the Club.

If a Club sells 800 shirts at £40 (average price), 300 polo/leisure tops (£10) and 200 coats (£20) to the fans then that mean fans are shelling out £39,000 yet the Club they do it for is only getting £3,900. There’s no way that can be considered a good deal in anyone’s books.

All Clubs of similar stature should, as Matt points out, be aiming for around 40-50% of the sales from merchandise but that should still be with production cost, online shops, help with stock etc.

I’m not trying act OUTRAGED at the Club or anyone for the sake of it ‘cause normally I stick up for the Club over stuff but in my opinion that deal left us short changed (I presume Chris brought it up because he felt it was bad also and that the Club were seeking a re-negotiation for next year or moving to a different company completely).

I never thought this 'sounded' a good deal as that is all we know what we hear but what I don't like is the fact that the club 'own' the crest and the Halifax RLFC brand yet all the things sold online or in the club shop have to go through XBlades so no chance of getting some quick wins like for something like the NRC Final with extra stuff, despite XBlades not even supllying it! When fans bought those £40 one off Final shirts the club got a measly £4, even though XBlades commit to a set amount with the club for the deal, sounds like a bum deal to me.
I want most of my £1 spent in the shop to go to the club not XBlades!

Re: New shirt soon! : Wed Nov 09, 2011 10:51 pm  

Part of the deal with X Blades will probably be that they supply all your playing kit and squad training wear requirements free of charge , therefore they take the initial risk

However that then essentially turns your ' income stream ' into a cost , ultimately there are too many clubs at our level in this position , having to give up potential profit to remove the problems associated with selling merchandise , ie cash flow ,