littlerich wrote:
Starbug - No! No freebies - it annoys those who pay!! Our game must NOT be sold cheaply - it's why Bradford are in a mess and it's why Huddersfield are not sustainable. If the reality is that people don't want to watch our game for £15 then so be it - stick with the Championship as it is with crowds of 2,000. I don't buy into this notion of offering the first customers the product for free, get them hooked and then charge them later. I don't think it works - just my opinion. Marketing by all means - yes but NO freebies.
If a club is going to market properly it has to convince people that they're missing out on something by not attending. Halifax have done the on-field product offering already - now - somehow - they have to add a bit of pazzazz to the match day experience and pre-match build up during the week. Losing the Courier didn't help. The job just got harder. It all takes a lot of cash to do that though, something that we don't really have.
Its all about the control Rich, look at how W1g4n market and sell the ' Big One ' , I'd suggest that the local council would have enough families to fill the Skircoat , ditto the local hospitals, then schools and education personel, couple that with encouraging maximum away support and entice all the ' Bobs ' you can, pick out 4 games a year and market to death
As I said, not easy, hard work and a bit of cash , but it is the only way
