Re: Fevs new stadium : Thu Jul 26, 2012 7:39 am  

littlerich wrote:

This is great news. Another Championship club taking steps to improve its lot. We all just need to start making progress on the real target - increased attendances. Got to get all of our crowds up!

and there's the rub Richie. How to increase crowds, - and we're talking income here, not artificially announced crowds just to play the numbers/ticky box game!!

If we had the answers I suggest we'd both be succesful members of the BoD of our respective clubs.

Re: Fevs new stadium : Thu Jul 26, 2012 8:56 am  

Rotherham Fev Fan wrote:

and there's the rub Richie. How to increase crowds, - and we're talking income here, not artificially announced crowds just to play the numbers/ticky box game!!

If we had the answers I suggest we'd both be succesful members of the BoD of our respective clubs.

According to the fat controler ,just like the "Holy Grail" of SL, "Build it and they will come", from where even he can't or won't tell us.

Re: Fevs new stadium : Thu Jul 26, 2012 10:10 am  

Fortunately, the revedelopment is financed by external monies through grants/sponsorship deals etc. Otherwise I would imagine there is no way on earth re-developing the ground would make any kind of financial sense whatsoever given current crowd sizes/income as a return on that investment.

Re: Fevs new stadium : Thu Jul 26, 2012 10:11 am  

Cassandra wrote:

According to the fat controler ,just like the "Holy Grail" of SL, "Build it and they will come", from where even he can't or won't tell us.

Unfortunately, Salford fell for that one. Hasn't happened though, has it?

Re: Fevs new stadium : Thu Jul 26, 2012 10:15 am  

Rotherham Fev Fan wrote:

and there's the rub Richie. How to increase crowds, - and we're talking income here, not artificially announced crowds just to play the numbers/ticky box game!!

If we had the answers I suggest we'd both be succesful members of the BoD of our respective clubs.

Dead easy solution. Give away (or sell very cheaply) X thousand Season Tickets and you are then allowed to include them in every attendance figure whether they turn up or not. That's the SL way so it has to be right for the Championships too.

Re: Fevs new stadium : Thu Jul 26, 2012 10:20 am  

I believe that's how our crowds are announced.
i.e. If we have sold 1005 season tickets, each week our crowd starts at 1005+pay at gate numbers.

Re: Fevs new stadium : Thu Jul 26, 2012 10:28 am  

I think to increase attendances for Fev anyway, they need to get in peoples faces a bit more. Fevs biggest failure is marketing. Unfortunately it may cost money we dont have.

We seem to just sit and wait for people to come to us, when they need to get out there and try to convince people we're worth watching

As there is virtually zero marketing for the championship via national media its left to clubs to do it themselves.

If people in Featherstone, Pontefract etc, dont buy the local paper or the league express etc they have no Idea Fev are doing so well. When I ask people why they dont watch Fev you get the same reply

"im not paying 15 quid to watch that rubbish"

Its a comment that a few years ago may have been valid but not anymore, its up to Fev Rovers to somehow try and change that perception.

what didn't help is after the games against Cas and wigan, getting stuffed by Halifax lol

Re: Fevs new stadium : Thu Jul 26, 2012 10:37 am  

Rotherham Fev Fan wrote:

I believe that's how our crowds are announced.
i.e. If we have sold 1005 season tickets, each week our crowd starts at 1005+pay at gate numbers.

I suspect that there are no rules on what should be included in attendance. Imho, it should be the people who attend, including any volunteers and staff. I believe that there's a council requirement to know how many are in the ground, but that's mainly aimed at preventing overcrowding.

We probably have no right to ask about attendances. It's a business statistic - I'd never go into Lidl and ask how many customers theyt'd had this week or how many tins of beans they sold. Nor would I expect to see it published in t'Pont and Cas.

Re: Fevs new stadium : Thu Jul 26, 2012 10:43 am  

fevfan76 wrote:

I think to increase attendances for Fev anyway, they need to get in peoples faces a bit more. Fevs biggest failure is marketing. Unfortunately it may cost money we dont have.

We seem to just sit and wait for people to come to us, when they need to get out there and try to convince people we're worth watching

As there is virtually zero marketing for the championship via national media its left to clubs to do it themselves.

If people in Featherstone, Pontefract etc, dont buy the local paper or the league express etc they have no Idea Fev are doing so well. When I ask people why they dont watch Fev you get the same reply

"im not paying 15 quid to watch that rubbish"

Its a comment that a few years ago may have been valid but not anymore, its up to Fev Rovers to somehow try and change that perception.

what didn't help is after the games against Cas and wigan, getting stuffed by Halifax lol

Gaz - at the risk of sounding like I'm constantly on your case, which I'm not... but I am at odds with this post.

How do you see this happening Gaz? Where is the money coming from for more marketing? Who's role is it to do this?

We have vans/lorries emulating Stobbart with Destination Superleague all over them!
We have had more copy in the P&C than ever before relegating Cas to the inside pages more now than ever.
We are on Vixen, Radio Leeds, Ridings and even the telly now more than ever.
We had the fantastic pics of "here kitty kitty" that Mark Campbell sorted out for the cup games.
We even trended on twitter at one point this season.
The web site is full of stuff and Possy uses the social media like nobody has ever done at fev. His Twatter account is full of fev stuff.

Marketing is our biggest failing?? Is this just waitng for folks to come?
Have you ever spoken with Possy? Go see him. He's a very approachable bloke. Get hold of Paul and bend his earoyle - he'll tell you (if he's honest) just how much time he spends "marketing" fev - everyday!!!

How do you see us improving on the above?

Re: Fevs new stadium : Thu Jul 26, 2012 11:04 am  

Firstly Im not gaz lol

Theres a clue in my post which say "Unfortunately it may cost money we dont have"

I would have a market stall in Pontefract selling merchandise and tickets, if anything its cheap advertising in a very very busy area. A way of chatting with the public, getting in peoples faces and reminding folk that we exist. Im sure they could volunteers on a weekly basis

A big failure this year has been the shirts. All kids shirts had gone by January, They had camps at easter with over 100 kids, with parents moaning that they couldn't buy Fev shirts for the kids. Fev get one batch of shirts and when they are gone they are gone. Very short sighted given we always had a good chance of getting to 2 finals. The shirts are another way of advertising especially when kids are wearing them and telling their friend they go to the games. Who in turn then get at their parents to take them.

whats wrong with asking schools to sent out some kind of news letter - not just fev schools, Pontefract too.

The web is full of FEV stuff if your looking for it. twitter isn't great for advertising, we cant even get 2000 followers for the free season ticket draw and probably anyone who follows is already going to games.

I know the BoD, most Very very well, im not digging at them because they are doing a great job. But its easy to look at it from the perspective of a big fev fan and think everything i rosy and great.

But from the other view, imagine your a big rugby fan who watches super league every week, you DONT buy the pont & cas, you have two kids, at the moment whats convincing you to go watch Fev - Nothing

The power of selling Shirts and merchandise on increasing attendances shouldn't be neglected. At the moment the only people buy Fev stuff are actual fans who go to the matches NOT potential fans. Convince someone to buy their son / grandson a Fev shirt or champions Clock etc in Pontefract town Centre and the next step is for that kid to go to the matches.

Get a shirt on someones back and theres a good chance they will go to a game