Re: Boycotting RFL events : Sun Aug 05, 2012 10:50 pm  

halifaxjohn wrote:

:MOTOR:
Simple, we haven't got a dozen shirts to give them. Ask Malcolm in the club shop, notice he hasn't got any hair?
He has pulled it all out dealing with XBlades. He had one home shirt in the club shop to sell.

One day, when we are all dead and buried, some bright spark will convince all the Championship clubs to work together , sort out their own brand, manufacture their own merchandise and it will make the clubs millions

One day

Re: Boycotting RFL events : Mon Aug 06, 2012 11:43 am  

littlerich wrote:

Starbug - No! No freebies - it annoys those who pay!! Our game must NOT be sold cheaply - it's why Bradford are in a mess and it's why Huddersfield are not sustainable. If the reality is that people don't want to watch our game for £15 then so be it - stick with the Championship as it is with crowds of 2,000. I don't buy into this notion of offering the first customers the product for free, get them hooked and then charge them later. I don't think it works - just my opinion. Marketing by all means - yes but NO freebies.

If a club is going to market properly it has to convince people that they're missing out on something by not attending. Halifax have done the on-field product offering already - now - somehow - they have to add a bit of pazzazz to the match day experience and pre-match build up during the week. Losing the Courier didn't help. The job just got harder. It all takes a lot of cash to do that though, something that we don't really have.

I`m not really for giving away too many adult tickets either but I do believe that for certain matches we should give free childrens tickets away .Most people I know were introduced by a parent /grandparent or by meeting a player who spoke to them. I think they should get a couple of players plus volunteers out in the precinct a few Saturdays giving out free tickets to kids and saying they have to bring an adult .They could do a special package too as with all the will in the world £18 for an adult who is coming to watch rugby for the first time is quite expensive make them a one off just for a game where there will be not many away fans.
If a player talks to the child and tells them he`ll look out for them at a match the child thinks they are something special.That`s why I started to go to Thrum Hall and so did all my friends because we lived where all the players lived and saw them every day.My dad was from the North East and was a football player he`d never took me to the rugby we all just used to go together with someone elses parents.
Children want to be part of something sucsessful and I can`t help but think they missed out on a bit of an oportunity when we won the cup a couple of years back.They were invited on a visit to the Town Hall and came out on the balcony as it was going dark to show off the trophy to a sizeable crowd of Fax fans it was a wonderful spectacle.But would it not have created some interest in the town for our team if they had done this on a Saturday afternoon in an open top bus (available in Halifax)instead of an ordinary coach ?Toured the town and maybe stopped off at a Supermarket or two.Not sure wether it would be possible to close the road for the "balcony apearance " but the whole town would have seen them during the day not just the rugby supporters.
There is no easy answer to selling our team but we have to grab the oportunity when we can and we don`t seem to do this well at our club.I again looked around town just before the final last week and saw no mention that we were in a final no blue and white anywhere.If the Club can`t persuade shopkeepers to let them put something up how about asking the council if we can get into some of the umpteen empty shops they have and make a window display up.
There would be quite a few volunteers to help out with this and I hope no-one says "we tried it once it didn`t work" because it has to be done time and time again to make any kind of headway.

Re: Boycotting RFL events : Mon Aug 06, 2012 5:22 pm  

Just giving out free kids tickets doesnt work, you need to give much more, and to give more you need to have money to spend, so does Fax have a marketing budget set aside every year to spend on ' Marketing ' ?

That is the 1 st thing you need to sort out

Re: Boycotting RFL events : Mon Aug 06, 2012 6:55 pm  

Marketing is what is needed, but silverware to show around should also help.

Re: Boycotting RFL events : Mon Aug 06, 2012 7:08 pm  

Norman Bates wrote:

Marketing is what is needed, but silverware to show around should also help.

It would do, but marketing is the key. Look how many finals we have been to in the past 3 years. Havent really noticed much increase in cowds on the back of that. Isnt one of our directors in marketing?

Re: Boycotting RFL events : Mon Aug 06, 2012 7:10 pm  

Norman Bates wrote:

Marketing is what is needed, but silverware to show around should also help.

But it doesn't does it, 2010, champions, 2011 Northern Rail finalists, 2012 Northern Rail cup winners, One week later Halifax 2nd v Sheffield 3rd, 1970.
2011, Blackpool, Fax v Leigh 8500.
2012, Blackpool Fax v Fev 7000.
This Sunday, Fax v York?
Crowd?
We have silverware, along with Fev we are the most consistent team in the Championship, however, crowds are diminishing.
So what's the answer?

Re: Boycotting RFL events : Mon Aug 06, 2012 7:18 pm  

a.n Other wrote: It would do, but marketing is the key. Look how many finals we have been to in the past 3 years. Havent really noticed much increase in cowds on the back of that. Isnt one of our directors in marketing? Yes. http://www.reactivmedia.co.uk/

a.n Other wrote: It would do, but marketing is the key. Look how many finals we have been to in the past 3 years. Havent really noticed much increase in cowds on the back of that. Isnt one of our directors in marketing? Yes. http://www.reactivmedia.co.uk/

Re: Boycotting RFL events : Mon Aug 06, 2012 7:46 pm  

halifaxjohn wrote:

:MOTOR:
But it doesn't does it, 2010, champions, 2011 Northern Rail finalists, 2012 Northern Rail cup winners, One week later Halifax 2nd v Sheffield 3rd, 1970.
2011, Blackpool, Fax v Leigh 8500.
2012, Blackpool Fax v Fev 7000.
This Sunday, Fax v York?
Crowd?
We have silverware, along with Fev we are the most consistent team in the Championship, however, crowds are diminishing.
So what's the answer?

Couldn't agree more.

Re: Boycotting RFL events : Mon Aug 06, 2012 8:35 pm  

Norman Bates wrote:

Marketing is what is needed, but silverware to show around should also help.

The club are poor when it comes to trying to target new fans, have been for a long time they could do a lot better. We win a cup and what do we do with it? A half hearted 'lap of honour' at the match yesterday, what about using it in town on Saturday down the Woolshops and give out some kids tickets?
Its like the U23s games, they sometimes don't even get a mention on the club website so not many know there is a game even on.
Marketing is focused on the usual suspects the existing fanbase, the club rely on that far too much. I know the club don't have many staff and some are volunteers but other clubs seem to do better with even less resources like Sheffield for example, plus when we raise our concerns we get told to shut up!
What about using the link with Calderdale College letting students in for half price or something (I know they are off for the summer) but during term time, why not do like Huddersfield did have a stall at the Lloyds Bank reception on Trinity Road giving out half price tickets?
New fans are your future if 20% get hooked they will be come regulars who will spread the word to other new people.

Re: Boycotting RFL events : Mon Aug 06, 2012 11:01 pm  

My biggest criticism is of the online shop. Take a look. It consists of home and away shirts, 2 team pictures and a calendar.

Is this really the best we can do because, if so, we would be better not bothering at all because it is not a good advert for the club at all.