So, here's a bit more of a tough one.
My lad was in Costa Coffee (when you're 17 without id, that's where you hang out apparently), and Mitch, Adam and a.n.other Fax player (can't remember who he said) come in as well. My son came home saying "wow, those guys are awesome when you see them close up", but he's not one to go and say hello to them.
The point here is that whilst he (and his mates) were totally impressed with their physical presence, there was no follow up. On this occasion, no marketing opportunity for my son (he has a season ticket), but what about the mates he was with if they'd somehow engaged in conversation?
Just saying, there are lots of ways that we can add to the Fax faithful. Maybe give the players a few freebie match tickets to have available for occasions like this?