Re: Big Nige shows his true colours. : Thu Jan 26, 2012 8:06 pm  

littlerich wrote:

They should just come out and admit - this was the best deal on the table because no-one else was prepared to come in with a cash offer instead of spouting this "multi-layer" bollax.

Except, as has been widely reported, there was another offer on the table - and the SL clubs voted to go with this one.

Just because you don't appear to understand the value of marketing or product placement does not mean it doesn't exist.

Re: Big Nige shows his true colours. : Thu Jan 26, 2012 8:24 pm  

MjM wrote:

Just because you don't appear to understand the value of marketing or product placement does not mean it doesn't exist.

Product placement? 100 lorries out of 2,250?
What a crock of poop. I understand when our game has been sold down the river by incompetent leaders. Lap it up. I suppose you've fallen for the "predator" crap that Lewis came out with over the Bradford bail out?

Re: Big Nige shows his true colours. : Thu Jan 26, 2012 9:03 pm  

littlerich wrote:

Product placement? 100 lorries out of 2,250?
What a crock of poop. I understand when our game has been sold down the river by incompetent leaders.

The SL clubs voted for this in a majority so clearly they could see the value. Quite what it has to do with the Odsal deal I'm not sure - but then I don't live in an embittered fantasyland.

Re: Big Nige shows his true colours. : Thu Jan 26, 2012 9:11 pm  

MjM wrote:

but then I don't live in an embittered fantasyland.

If you think 100 lorries worth of advertising is worth three years sponsorship of our flagship league then you certainly are in fantasy land, along with the cretins who run the game and the SL stooges that blindly follow. Judging by the pomposity of your post, you're clearly in good company.

Re: Big Nige shows his true colours. : Thu Jan 26, 2012 10:59 pm  

MjM wrote:

The SL clubs voted for this in a majority so clearly they could see the value. Quite what it has to do with the Odsal deal I'm not sure - but then I don't live in an embittered fantasyland.

was not the majority 4 or five clubs though.

Re: Big Nige shows his true colours. : Thu Jan 26, 2012 11:55 pm  

MjM wrote:

The SL clubs voted for this in a majority so clearly they could see the value. Quite what it has to do with the Odsal deal I'm not sure - but then I don't live in an embittered fantasyland.

No, you obviously live next door in Cloud Cuckoo Land.

Do you honestly believe that an advert on the side/back of a wagon travelling through Cornwall or somewhere is going to make someone pull off the road, access the internet and look for the nearest and most imminent game?

Re: Big Nige shows his true colours. : Fri Jan 27, 2012 12:58 am  

Fax Machine wrote:

No, you obviously live next door in Cloud Cuckoo Land.

Do you honestly believe that an advert on the side/back of a wagon travelling through Cornwall or somewhere is going to make someone pull off the road, access the internet and look for the nearest and most imminent game?

Stobarts have fleets of wagons. Each club will get around 5 or 6 that deliver daily in their catchment area. every day of the week they will be on their rounds. So no cornwall for these wagons. SL will get some for promoting the game seperate from that given to each club.

Stobart have 20K or so 'stobart spotters' and their stobart fest had 8000 people attend. Would see this being tied in with Gf or magic weekend etc

There will probably be scope to advertise games at stobart depots

I think there is still a stobart programme on C5 so plenty of opportunities for tv promo there.

It is possible that stobart have agreed a deal that creates room for significant secondary sponsors - like heinz

Stobart have close working relationships with many blue chip businesses so there is potential for tapping into these contacts for sl.

also several sl clubs will probably have contracts with betting companies. these may have been lost to clubs if betfair came on board.

Re: Big Nige shows his true colours. : Fri Jan 27, 2012 6:58 am  

The RFL have a lot to answer for where is our TV money? Why do we have to pay for our under 18s and under 23s teams? plus many more. Looking at the Storbart deal it looks a complete joke to me. Its time for the resurrection of the spirit of 1873 RFL=FAIL

Re: Big Nige shows his true colours. : Fri Jan 27, 2012 8:31 am  

Cripesginger wrote:

Stobarts have fleets of wagons. Each club will get around 5 or 6 that deliver daily in their catchment area. every day of the week they will be on their rounds. So no cornwall for these wagons. SL will get some for promoting the game seperate from that given to each club.

Stobart have 20K or so 'stobart spotters' and their stobart fest had 8000 people attend. Would see this being tied in with Gf or magic weekend etc

There will probably be scope to advertise games at stobart depots

I think there is still a stobart programme on C5 so plenty of opportunities for tv promo there.

It is possible that stobart have agreed a deal that creates room for significant secondary sponsors - like heinz

Stobart have close working relationships with many blue chip businesses so there is potential for tapping into these contacts for sl.

also several sl clubs will probably have contracts with betting companies. these may have been lost to clubs if betfair came on board.

The Wagons will not necessarily deliver in a clubs catchment area, when we load wagons at my work we don't give a toss whats on the outside of the trailer (be it company branded, fleet branded or just plain sided) we only care for what type of trailer it is (Box, tautliner, Double Decker, Semi Deck ect). Working with tight deadlines there will be no gurantee these trailers will go where people want, won't be long before someone's moaning that there's a "St Helen's" Stobart Trailer delivering to Tesco in Warrington or something.

As for advertising at depots, we get stuff advertised at the depot I work at, don't know how effective that is, I know the Union were offloading some free Fev tickets last season, think they had 2 pairs to each home game or something, but people only took them as they were free, some will have been going anyway.

Out of all the Stobart Spotters, how many are likely to have an interest in sport, these are people who choose to spend their free time not watching sport, but spotting Wagons, thats their choice, RFL might as well sponsor RailFest in york this year, be far more people there but won't attract many if any more speccies to the sport.

As for the BetFair thing, not sure sky would have been too happy with that, they are often advertising SkyBet during the coverage, And another bookie (Stan James?) often advertises during the ad breaks in the games too.

Re: Big Nige shows his true colours. : Fri Jan 27, 2012 10:05 am  

Brew wrote:

The Wagons will not necessarily deliver in a clubs catchment area, when we load wagons at my work we don't give a toss whats on the outside of the trailer (be it company branded, fleet branded or just plain sided) we only care for what type of trailer it is (Box, tautliner, Double Decker, Semi Deck ect). Working with tight deadlines there will be no gurantee these trailers will go where people want

I have not seen the contracts so cannot respond to this directly. Most contracts have penalty clauses for non compliance

, won't be long before someone's moaning that there's a "St Helen's" Stobart Trailer delivering to Tesco in Warrington or something.

Great people seeing the promotion and talking about it

As for advertising at depots, we get stuff advertised at the depot I work at, don't know how effective that is, I know the Union were offloading some free Fev tickets last season, think they had 2 pairs to each home game or something, but people only took them as they were free, some will have been going anyway.

Advertising hordings not ticket drops

Out of all the Stobart Spotters, how many are likely to have an interest in sport, these are people who choose to spend their free time not watching sport, but spotting Wagons, thats their choice,

The aim is to find new fans. That means persuading people not watching the sport to give it a go...that is the point of some forms of marketing

RFL might as well sponsor RailFest in york this year, be far more people there but won't attract many if any more speccies to the sport.

Sponsoring events costs money. the stobart stuff will not carry a cost. Would be keen to see the hard data you have on what will will not attract speccies

As for the BetFair thing, not sure sky would have been too happy with that, they are often advertising SkyBet during the coverage, And another bookie (Stan James?) often advertises during the ad breaks in the games too.