Re: Marketing Man : Mon May 23, 2011 11:35 am  

No but you bring into question what Tony has done quite clearly!! Marketing isn't purely about increasing the gates, its about building a brand, a gameday experience and above all increasing revenue. If you knew the e-shot facility the club used to run you would be not surprised to hear it was pretty poor and out of date. Tony has tidied this up, created a corporate brochure (for the 1st time in a long time) and the emails etc all have a much more professional feel to them and targetted towards a specific audience. Yes Posters could be sorted and at The Trust is something we have raised with the club but everything can't be done overnight and Posters arent the answer to everything. Strides are being made in the right direction and I for one feel your post was a bit negative. Have you (for instance) offerred to design something, print it out or distribute it for the club or bothered to look at what has improved with the marketing and maybe made some suggestions or your ideas??

Why don't you contact me via PM and I will certainly ensure you do something worthy for the club via The Trust / FaxBuilder and we can make Posters one of the agenda items. However I will expect the usual silence.

Re: Marketing Man : Mon May 23, 2011 11:45 am  

chris_smith wrote:

No but you bring into question what Tony has done quite clearly!! Marketing isn't purely about increasing the gates, its about building a brand, a gameday experience and above all increasing revenue. If you knew the e-shot facility the club used to run you would be not surprised to hear it was pretty poor and out of date. Tony has tidied this up, created a corporate brochure (for the 1st time in a long time) and the emails etc all have a much more professional feel to them and targetted towards a specific audience. Yes Posters could be sorted and at The Trust is something we have raised with the club but everything can't be done overnight and Posters arent the answer to everything. Strides are being made in the right direction and I for one feel your post was a bit negative. Have you (for instance) offerred to design something, print it out or distribute it for the club or bothered to look at what has improved with the marketing and maybe made some suggestions or your ideas??

Why don't you contact me via PM and I will certainly ensure you do something worthy for the club via The Trust / FaxBuilder and we can make Posters one of the agenda items.

I dont bring into question, i ASK the question.

Your entitled to your opinion, as am i. I asked if anyone knew of any new initiatives. Thanks for answering the basic question i asked. Not looking to cause arguments. I have other commitments with my darts so i dont have time to help out other than turning up to every home game, trying to get to the away games and spending my money on season tickets, Golden Gambles, cashfax, Merchandise and beer, If that isn't enough then sorry but its the best i can do.

Re: Marketing Man : Mon May 23, 2011 11:48 am  

chris_smith wrote:

No but you bring into question what Tony has done quite clearly!! Marketing isn't purely about increasing the gates, its about building a brand, a gameday experience and above all increasing revenue. If you knew the e-shot facility the club used to run you would be not surprised to hear it was pretty poor and out of date. Tony has tidied this up, created a corporate brochure (for the 1st time in a long time) and the emails etc all have a much more professional feel to them and targetted towards a specific audience. Yes Posters could be sorted and at The Trust is something we have raised with the club but everything can't be done overnight and Posters arent the answer to everything. Strides are being made in the right direction and I for one feel your post was a bit negative. Have you (for instance) offerred to design something, print it out or distribute it for the club or bothered to look at what has improved with the marketing and maybe made some suggestions or your ideas??

Why don't you contact me via PM and I will certainly ensure you do something worthy for the club via The Trust / FaxBuilder and we can make Posters one of the agenda items. However I will expect the usual silence.

This bit worries me , at Championship level , increasing attendances is the prime objective if you want to

A become self sustaining

B progres and build as a club

C ever to be in a position to get into and be competitive and self sustaining in SL

Re: Marketing Man : Mon May 23, 2011 12:26 pm  

Starbug wrote:

This bit worries me , at Championship level , increasing attendances is the prime objective if you want to

A become self sustaining

B progres and build as a club

C ever to be in a position to get into and be competitive and self sustaining in SL

Yes but it is also chicken and egg - Its great to build your gates if they are all paying through the turnstiles. Giving away free tickets simply doesn't work. However gaining maximum exposure of your brand, ensuring you put on a good gameday experience (winning helps) and selling your corporate hospitality is paramount to also becoming self sufficient. I don't actually think there are many SL clubs who are self sufficient based on crowds alone? - However a brand does sell your merchandise, sponsorships etc if you become successful and there is the word that helps bring all of it together SUCCESS.

We have had our fair share (success that is) but until the shambles that is the RFL sorts out it's back office and realises (or should I say admits!!) its such a closed shop and about as transparent as a bowl of mud; Leigh, Halifax, Fev etc may as well just admit defeat when it comes to SL. I wish The Championship clubs could forge a breakaway comp with its own TV rights at a rival media company as SLE would then have to sit up and take notice. The gulf between SL and our league gets bigger and bigger in terms of finance and Sky allows that to happen.

Re: Marketing Man : Mon May 23, 2011 12:29 pm  

chris_smith wrote:

Yes but it is also chicken and egg - Its great to build your gates if they are all paying through the turnstiles. Giving away free tickets simply doesn't work. However gaining maximum exposure of your brand, ensuring you put on a good gameday experience (winning helps) and selling your corporate hospitality is paramount to also becoming self sufficient. I don't actually think there are many SL clubs who are self sufficient based on crowds alone? - However a brand does sell your merchandise, sponsorships etc if you become successful and there is the word that helps bring all of it together SUCCESS.

We have had our fair share (success that is) but until the shambles that is the RFL sorts out it's back office and realises (or should I say admits!!) its such a closed shop and about as transparent as a bowl of mud; Leigh, Halifax, Fev etc may as well just admit defeat when it comes to SL. I wish The Championship clubs could forge a breakaway comp with its own TV rights at a rival media company as SLE would then have to sit up and take notice. The gulf between SL and our league gets bigger and bigger in terms of finance and Sky allows that to happen.

What is stopping the Championship clubs doing exactly that ?

Re: Marketing Man : Mon May 23, 2011 12:36 pm  

chris_smith wrote:

Yes but it is also chicken and egg - Its great to build your gates if they are all paying through the turnstiles. Giving away free tickets simply doesn't work. However gaining maximum exposure of your brand, ensuring you put on a good gameday experience (winning helps) and selling your corporate hospitality is paramount to also becoming self sufficient. I don't actually think there are many SL clubs who are self sufficient based on crowds alone? - However a brand does sell your merchandise, sponsorships etc if you become successful and there is the word that helps bring all of it together SUCCESS.

We have had our fair share (success that is) but until the shambles that is the RFL sorts out it's back office and realises (or should I say admits!!) its such a closed shop and about as transparent as a bowl of mud; Leigh, Halifax, Fev etc may as well just admit defeat when it comes to SL. I wish The Championship clubs could forge a breakaway comp with its own TV rights at a rival media company as SLE would then have to sit up and take notice. The gulf between SL and our league gets bigger and bigger in terms of finance and Sky allows that to happen.

You say you need ' success ' to build / , if that is the case then you will never build , you cannot control what happens on the pitch , what happens on the pitch cannot finance your club , Corporate support will only come after you build a fan base , Corporate support will never finance a lower tier club without a large local fan base , would Steve o Connor have got involved at Widnes if they hadn't had the biggest fan base in the Championship ? , how much money does your merchandise sales really make ? , if you double your fan base your merchandise sales will also double , everybody in and around Halifax knows who you are they are aware of your brand , but your brand has little value , just like Leighs , yes the match day experience is vital , what improves the match day experience more than anything else ? , a few rockets or a healthy loud away following and a large home support , wether they have paid or not

breath

Re: Marketing Man : Mon May 23, 2011 1:04 pm  

I agree 110% with everything you say but the sport (governing body) seem hell bent on ruining the game for the future generations. The game will stagnate as more people become disillusioned with the bureaucracy and ignorance that they show to the very people that love the game......its speccies.

Re: Marketing Man : Mon May 23, 2011 1:13 pm  

chris_smith wrote:

I agree 110% with everything you say but the sport (governing body) seem hell bent on ruining the game for the future generations. The game will stagnate as more people become disillusioned with the bureaucracy and ignorance that they show to the very people that love the game......its speccies.

So do you let the governing body ' grind you down ' , or do you look [ I hate this saying ] outside the box , you attendances are what , 2,000 , so pick a game , make a concious decision to get 5,000 people in to see that match , by hook or by crook , just decide you will do whatever it takes to get them in , pay the buggers to come if you have to , just find a way

One thing is for certain , if you were getting 4,500 fans through the gates of the Shay , you would be playing in SL next season , simple as ,

Re: Marketing Man : Mon May 23, 2011 1:19 pm  

Starbug wrote:

, if you were getting 4,500 fans through the gates of the Shay , you would be playing in SL next season , simple as ,

We still might be.

Re: Marketing Man : Mon May 23, 2011 1:26 pm  

a.n Other wrote:

We still might be.

As it says on my Tiu beer sign on the wall

Yeah right