Theres some interesting points being raised, and I don't want to be continually slamming the Club or being negative, but there does seem to be an element of
preaching to the converted with our marketing strategy.
Its nice to see Facemuck, Twotter, email, texts all play their part, but im hazarding a guess that folks that subscribe to these, or a great many of them, are already intending to get to games or check fixture lists regularly, its currently acting only as a reminder.
Im pleased the Schools programme is still going on, and that certain public houses and clubs are sticking up posters, and also that the Club is conscious a town centre presence is important.
I remember a few years back whilst Shopping at Sainsburys there was Lee Paterson and others in the entrance handing out flyers, I haven't seen it since, maybe I missed them, my shopping habits are erratic at best. I also remember even farther back we used to have stalls in the Town centre Precinct with Players (In Club gear) handing out Vouchers, signing autographs, selling gear etc... and that many of the pubs, private Clubs and Sports Clubs round Calderdale would have tickets for sale, and would put HRLFC in peoples faces.
Now I know were a long way from being back in the Championship winning days, and I know were largely a semi professional outfit, but in all truth, we were then too.
In my opinion promoting the Club and games at supporters Clubs events, and using social media, whilst nice, is a little limp. we have to have more a aggressive marketing strategy. Those who either live or work on the Towns fringes, whilst still in Halifax, are regularly seeing other Clubs marketed and advertised to them, it gets my on wick, but fair play to these clubs, its what we should be doing.
I also know the Courier being weekly isn't great, but I'm afraid we can't feel sorry for ourselves or say
person X is doing their best, there should be enough business acumen within the Club to see all this and know what they would need to do if it we're their own business.
Anyway, heres to Sunday, looking forward to a decent atmosphere and a hopefully a cracking game.
