Re: Stadium Redevelopment : Mon Apr 17, 2017 1:25 pm  

PrinterThe wrote:

Again I didn't say the WCC game should be scrapped, just the extra World Club SERIES games that mean nothing so stop repeating nonsense untrue claims from me trying to point score to distract from the question.....

......what are these marketing plans that will get us 30k crowds for LEAGUE games? If they're that easy then surely you can tell us.

Well i mean your question shows a fundamental misunderstanding of what marketing is, but to humour you some ideas on some of the groups we can target:

15k Leeds United season ticket holders.
80k that attend games regularly.
The roughly 20k new students at Leeds universities who will move to leeds during August and September
The roughly 60k students at Leeds' colleges
The roughly 200k School age children in Leeds.
The 250k people who work in the cities Financial and Professional services industry

Re: Stadium Redevelopment : Mon Apr 17, 2017 1:40 pm  

SmokeyTA wrote:

Well i mean your question shows a fundamental misunderstanding of what marketing is, but to humour you some ideas on some of the groups we can target:

15k Leeds United season ticket holders.
80k that attend games regularly.
The roughly 20k new students at Leeds universities who will move to leeds during August and September
The roughly 60k students at Leeds' colleges
The roughly 200k School age children in Leeds.
The 250k people who work in the cities Financial and Professional services industry

Again what are your plans to get them to come? Just pointing out the population of Leeds in a prolonged way doesn't tell us how you're going to convince them to come. That same population doesn't even fill Headingley otherwise we'd have average attendances of 19-20k, not 15k.

Do you not think Leeds already try to attract these people to games?

Re: Stadium Redevelopment : Mon Apr 17, 2017 1:44 pm  

PrinterThe wrote:

Again what are your plans to get them to come? Just pointing out the population of Leeds in a prolonged way doesn't tell us how you're going to convince them to come. That same population doesn't even fill Headingley otherwise we'd have average attendances of 19-20k, not 15k.

Do you not think Leeds already try to attract these people to games?

We don't have the capacity to. We cannot benefit from the economies of scale to.

Your whole argument here is that we can't go out and reach new people because they don't already attend.

Re: Stadium Redevelopment : Mon Apr 17, 2017 1:56 pm  

SmokeyTA wrote:

We don't have the capacity to. We cannot benefit from the economies of scale to.

Your whole argument here is that we can't go out and reach new people because they don't already attend.

We have the capacity to attract 20k.....but we don't. Again do you not think we try to attract these people already? New students? Why would they go to Ellsnd Road and not Headingley (which is in the heart of the student area).

Your argument based on, it's a bigger ground so people will come, they don't come to Headingley because we only have 20/25% capacity left free.

Re: Stadium Redevelopment : Mon Apr 17, 2017 2:01 pm  

PrinterThe wrote:

We have the capacity to attract 20k.....but we don't.

20k is a different operation to 37k

Again do you not think we try to attract these people already?

We do not have the capacity to.

New students? Why would they go to Ellsnd Road and not Headingley (which is in the heart of the student area).

they do, but at a much lower level because we do not have the capacity to.

Your argument based on, it's a bigger ground so people will come, they don't come to Headingley because we only have 20/25% capacity left free.

No, mine is based on capacity, economies of scale and price elasticity of demand.

Re: Stadium Redevelopment : Mon Apr 17, 2017 2:15 pm  

Right so Leeds Rhinos don't try to attract more people to Headingley because at 65-75% full most weeks we don't have the capacity to get more in. What absolute nonsense.

We DO have the capacity to get more at Headingley. 14-15k in a stadium that can hold 20k IS NOT FULL.....simple as, no wriggling around from you can alter what is an unquestionable fact.

Re: Stadium Redevelopment : Mon Apr 17, 2017 2:44 pm  

PrinterThe wrote:

Right so Leeds Rhinos don't try to attract more people to Headingley because at 65-75% full most weeks we don't have the capacity to get more in. What absolute nonsense.

Leeds do not have the capacity to attract 30k+ at Headingley

We DO have the capacity to get more at Headingley. 14-15k in a stadium that can hold 20k IS NOT FULL.....simple as, no wriggling around from you can alter what is an unquestionable fact.

It may be a fact but it is also completely irrelevant. it is a different operation with, as mentioned, different economies of scale (and as such a different relationship with the price elasticity of demand) trying to attract an extra 22k compared to an extra 6k. Try as you desperately might, you cannot fit a 37k operation in to a 20k stadium.

Re: Stadium Redevelopment : Mon Apr 17, 2017 2:49 pm  

if leeds do manage to string together a couple of full houses with tickets either unavailable or very hard to get then that generates a feeling for those that dont go that they are missing out on something
mini season tickets covering 5 or 10 games might help for the fans that cant get there every week

Re: Stadium Redevelopment : Mon Apr 17, 2017 2:58 pm  

southyorksdave wrote:

if leeds do manage to string together a couple of full houses with tickets either unavailable or very hard to get then that generates a feeling for those that dont go that they are missing out on something
mini season tickets covering 5 or 10 games might help for the fans that cant get there every week

a great idea. Especially with Leeds United beginning to sell season tickets for next season. For £X add the 5 Rhinos games at Elland Road to your Leeds United season ticket. #ALAW

Re: Stadium Redevelopment : Mon Apr 17, 2017 3:02 pm  

SmokeyTA wrote:

Leeds do not have the capacity to attract 30k+ at Headingley

It may be a fact but it is also completely irrelevant. it is a different operation with, as mentioned, different economies of scale (and as such a different relationship with the price elasticity of demand) trying to attract an extra 22k compared to an extra 6k. Try as you desperately might, you cannot fit a 37k operation in to a 20k stadium.

Ok again I'll ask and hopefully you might be able to answer the question, what are your plans or operation to get 30k to a Rhinos league game at Elland Road.