Re: St Helens CC Semi Final Friday 8pm BBC2 : Fri Jul 31, 2015 10:46 am
Andy Gilder wrote:
Where does this assumption come from that Friday night is "prime time TV"?
Look at the ratings that anything other than the big soaps (Emmerdale, Corrie, Eastenders) gets on a Friday night. They're down around the 1 million mark, for established shows that are on every week and have a regular audience.
Saturday and Sunday afternoons - when generally there's sod all else on particularly in summer - are your best chance of picking up casual viewers who aren't already fans of the sport. Isn't that what TV coverage is supposed to be about, attracting new fans to the game?
Look at the ratings that anything other than the big soaps (Emmerdale, Corrie, Eastenders) gets on a Friday night. They're down around the 1 million mark, for established shows that are on every week and have a regular audience.
Saturday and Sunday afternoons - when generally there's sod all else on particularly in summer - are your best chance of picking up casual viewers who aren't already fans of the sport. Isn't that what TV coverage is supposed to be about, attracting new fans to the game?
As stated elsewhere, the assumption that Friday night TV is prime time comes from everyone involved in television ever, and is backed up by about 60 years worth of data.
The fact that there's "nothing on" on weekend afternoons is neither here nor there. Unlike Friday nights, there's no-one in either.