FORUMS FORUMS






RLFANS.COM
Celebrating
25 years service to
the Rugby League
Community!

  
 Current LIVE TV Match : St.Helens 2 - 0 Wigan Warriors LIVE ON SKY SPORTS Half Time
WWW.RLFANS.COM • View topic - Lenighan blames West Yorkshire mafia
User avatar
RankPostsTeam
Player Coach5211No
Team
Selected
JoinedServiceReputation
Aug 24 200618 yearsN/A
OnlineLast PostLast Page
26th Mar 24 18:3123rd Mar 24 14:20LINK
Milestone Posts
5000
10000
Milestone Years
0510 1520 2530
Location
Another dimension
Signature
:CROWN: I am the hash browns of rlfans :CROWN:

Re: Lenighan blames West Yorkshire mafia : Fri Jun 29, 2018 4:06 pm  
bramleyrhino wrote:
IIRC, Sky approached the RFL with an improved offer ahead of their annual stock exchange statement, having lost rights to other sporting events (I can't remember exactly). Whatever you think of this deal, let's not forget that the clubs voted in favour of this. IL can decry a "noisy opponent" to democracy all he wants, but he was hardly quiet on his views of that democratic process at the time.

But look at the situation objectively and we're probably not in the strong postion that people feel we are. The value of advertising slots around RL content is also lower than other sports for reasons I've suggested and I can't imagine that, proportionately at least, that many subscriptions rely on Super League. Yes, we offer Sky some value, but they're not going to throw more money at us simply because IL, Moran and McMannus are stamping their feet.

For one example, we're one of the only professional sports that actively dillutes its own TV audience by hosting fixtures that compete with our TV fixtures (there are games at Hull, Hull KR and Warrington competing with tonight's televised game at St Helens). If I were Sky, the first thing I would be insisting on is fixture exclusivity on Thurs and Friday nights - and that is something that Lenaghan of all people cannot deliver under Wigan's current arrangement at the DW.


Don't deny the clubs voted for it, however I think Lenaghans point was that they all voted for it because the RFL were caught completely flat footed, and Sky ran circles around them. Precisely because Sky had just lost rights, they should of been vulnerable, and if the RFL were a step ahead, they could have had offers from the other parties that Sky just lost to already lined up before Sky phoned. Which means Sky couldnt use the now or never and the clubs could have voted without Jeopardy. Elstones job is precisely to stop the clubs being caught flat footed again. Even Turkeys can vote for Christmas when the alternate is worse.

I don't disagree that we as a sport are in a tough spot, others have already said were generally a Type D demographic and that struggles for revenue. Precisely because of that though, the new forms of television, the subscription based one (Netflix, amazon, apple etc) should be the Rugby Leagues best friend. Amazon have proven their desire buying one of the Football packages, which is an absolute loss maker for them - we should have been putting ourselves forwards as guniea pigs for these companies two contracts ago imo. Then the value of advertising matters little. Value is in the strength of the perceived market, not the product itself.

This is partially mitigated in other sports by the sheer quantity available (if you look hard enough you can always find a football match to watch). It would be interesting to see what would happen if all games were available to stream on one of the above platforms and remained on demand for a week following - I know I would probably end up watching most. Retention value in sport has always been one of the biggest blockers for streaming services getting involved. Were a low risk way of optimising the model.

All of this is irrelevant in the grand scheme of things - but there are fairly simple ways that the sport can strengthen itself, so even if Elstone is making it sound "negotiate harder" there will be plans and ideas underlying it.
RankPostsTeam
Club Coach1606No
Team
Selected
JoinedServiceReputation
Oct 01 200320 yearsN/A
OnlineLast PostLast Page
23rd Jan 21 00:0012th Jan 21 20:47LINK
Milestone Posts
1000
2500
Milestone Years
0510 1520 2530

Re: Lenighan blames West Yorkshire mafia : Sat Jun 30, 2018 7:18 am  
In terms of the TV deal, as a sport that desperately needs to grow its audience, my view is we need to move away from an 'exclusive' deal with any subscription based orgsnisation and insist on an element of terrestrial free to air coverage. A mix of 2 games on sky and 1 on FTA each week would be ideal.
This will no doubt reduce the value of our TV deal in the short term, but the national coverage that FTA could generate would IMO have a huge impact on the long term value. There is very little live sport on terrestrial nowadays - we'd certainly get the casual sports viewers, the trick then is drawing them in as more than just casual.
What is for sure is that if we started attracting large FTA audiences, the follow up deal would be worth significantly more.
Gotcha 
User avatar
RankPostsTeam
Club Owner17230No
Team
Selected
JoinedServiceReputation
Oct 15 200221 yearsN/A
OnlineLast PostLast Page
21st Oct 23 18:192nd Nov 20 15:05LINK
Milestone Posts
15000
20000
Milestone Years
0510 1520 2530
Signature
#frostiesbitches We know who you are.

Re: Lenighan blames West Yorkshire mafia : Sat Jun 30, 2018 8:56 am  
Superted wrote:
In terms of the TV deal, as a sport that desperately needs to grow its audience, my view is we need to move away from an 'exclusive' deal with any subscription based orgsnisation and insist on an element of terrestrial free to air coverage. A mix of 2 games on sky and 1 on FTA each week would be ideal.
This will no doubt reduce the value of our TV deal in the short term, but the national coverage that FTA could generate would IMO have a huge impact on the long term value. There is very little live sport on terrestrial nowadays - we'd certainly get the casual sports viewers, the trick then is drawing them in as more than just casual.
What is for sure is that if we started attracting large FTA audiences, the follow up deal would be worth significantly more.


If you accept cutting the tv revenue, then you will in turn cut the quality of the product further, hence making it not worthy of terrestrial viewing. Whilst I don’t disagree with the sentiment of your suggestion, the quality on offer needs improving massively first, or the opportunity will have been lost.
User avatar
RankPostsTeam
International Star1306
JoinedServiceReputation
May 02 201212 yearsN/A
OnlineLast PostLast Page
12th Jan 21 08:1119th Dec 20 20:17LINK
Milestone Posts
1000
2500
Milestone Years
0510 1520 2530
Signature
And the Geek shall inherit the Earth!

Re: Lenighan blames West Yorkshire mafia : Sat Jun 30, 2018 10:51 am  
It may be baying for blood but I can't wait to see Hetherington's dramatic u-turn if Leeds end up in the m8s and have this ongoing injury crisis.

FWIW I can't believe how dire Leeds look right now. And don't get comfy if you end up in the m8s. We walked it undefeated in the first ever m8s. On paper we had a stronger team the following year but injuries (and the Kelly issue) conspired against us when we got relegated.

No need to worry though, if you do end up like that, as I stated, Hetherington will make a dramatic u-turn and SL will suddenly go to 14 teams as well and save you. There is no way the RFL will let their favourite team get relegated.
TOMCAT 
User avatar
RankPostsTeam
International Board Member1988
JoinedServiceReputation
Feb 20 200222 yearsN/A
OnlineLast PostLast Page
4th May 21 12:4617th Dec 20 14:09LINK
Milestone Posts
1000
2500
Milestone Years
0510 1520 2530
Location
Happy Valley

Re: Lenighan blames West Yorkshire mafia : Sat Jun 30, 2018 11:25 am  
It seems to me that the TV rights to SL have been skillfully mismanaged by the RL authorities for years. We appear to be happy to dance to Sky's tune, contract after contract. I would love to know how much effort goes into exploring alternative options. But one thing is certain, if we don't have viable options else where, then our ability to get Sky to pay more is non existant. If that is the case, then RL will continue to go backwards. Some creativity and courage are required form those that promote and market RL, but I won't hold my breath!
Last edited by TOMCAT on Sat Jun 30, 2018 11:37 am, edited 1 time in total.
RankPostsTeam
Club Coach1606No
Team
Selected
JoinedServiceReputation
Oct 01 200320 yearsN/A
OnlineLast PostLast Page
23rd Jan 21 00:0012th Jan 21 20:47LINK
Milestone Posts
1000
2500
Milestone Years
0510 1520 2530

Re: Lenighan blames West Yorkshire mafia : Sat Jun 30, 2018 11:30 am  
Gotcha wrote:
Superted wrote:
In terms of the TV deal, as a sport that desperately needs to grow its audience, my view is we need to move away from an 'exclusive' deal with any subscription based orgsnisation and insist on an element of terrestrial free to air coverage. A mix of 2 games on sky and 1 on FTA each week would be ideal.
This will no doubt reduce the value of our TV deal in the short term, but the national coverage that FTA could generate would IMO have a huge impact on the long term value. There is very little live sport on terrestrial nowadays - we'd certainly get the casual sports viewers, the trick then is drawing them in as more than just casual.
What is for sure is that if we started attracting large FTA audiences, the follow up deal would be worth significantly more.


If you accept cutting the tv revenue, then you will in turn cut the quality of the product further, hence making it not worthy of terrestrial viewing. Whilst I don’t disagree with the sentiment of your suggestion, the quality on offer needs improving massively first, or the opportunity will have been lost.


Chicken and egg....

The game has no money to improve the quality.
Gotcha 
User avatar
RankPostsTeam
Club Owner17230No
Team
Selected
JoinedServiceReputation
Oct 15 200221 yearsN/A
OnlineLast PostLast Page
21st Oct 23 18:192nd Nov 20 15:05LINK
Milestone Posts
15000
20000
Milestone Years
0510 1520 2530
Signature
#frostiesbitches We know who you are.

Re: Lenighan blames West Yorkshire mafia : Sat Jun 30, 2018 12:14 pm  
Superted wrote:
Chicken and egg....

The game has no money to improve the quality.


And it would have less if we jumped to your suggestion of cutting tv revenue, and hence an unattractive product.
User avatar
RankPostsTeam
Club Captain2356
JoinedServiceReputation
Feb 10 20168 yearsN/A
OnlineLast PostLast Page
13th Jun 23 21:4717th Feb 22 13:16LINK
Milestone Posts
1000
2500
Milestone Years
0510 1520 2530
Signature
I really am rhinoms and haven't stolen his Avatar!

Re: Lenighan blames West Yorkshire mafia : Sat Jun 30, 2018 3:52 pm  
Gallanteer wrote:
It may be baying for blood but I can't wait to see Hetherington's dramatic u-turn if Leeds end up in the m8s and have this ongoing injury crisis.

FWIW I can't believe how dire Leeds look right now. And don't get comfy if you end up in the m8s. We walked it undefeated in the first ever m8s. On paper we had a stronger team the following year but injuries (and the Kelly issue) conspired against us when we got relegated.

No need to worry though, if you do end up like that, as I stated, Hetherington will make a dramatic u-turn and SL will suddenly go to 14 teams as well and save you. There is no way the RFL will let their favourite team get relegated.

More BS from an inbred
RankPostsTeam
Club Coach1606No
Team
Selected
JoinedServiceReputation
Oct 01 200320 yearsN/A
OnlineLast PostLast Page
23rd Jan 21 00:0012th Jan 21 20:47LINK
Milestone Posts
1000
2500
Milestone Years
0510 1520 2530

Re: Lenighan blames West Yorkshire mafia : Sat Jun 30, 2018 6:13 pm  
Gotcha wrote:
Superted wrote:
Chicken and egg....

The game has no money to improve the quality.


And it would have less if we jumped to your suggestion of cutting tv revenue, and hence an unattractive product.


Short term pain for long term again is my view. The drop off in revenue wouldn't be that dramatic, and some National FTA coverage should allow the club's to attract better sponsors to plug the gap further. The club's need to be doing much more than they are currently to earn more money on top of TV cash - they need to improve in this area, and FTA would give them a platform.
RankPostsTeam
Club Captain335No
Team
Selected
JoinedServiceReputation
Jul 02 20159 yearsN/A
OnlineLast PostLast Page
20th Oct 22 09:4522nd Sep 22 13:35LINK
Milestone Posts
250
500
Milestone Years
0510 1520 2530
Location
The EU (for 2 years at least)

Re: Lenighan blames West Yorkshire mafia : Sun Jul 01, 2018 8:54 am  
I'm no media expert, but it appears the main 2 TV deal possibilities are Sky & BT. A warning to the RFL & SL - after years of competing, which has the effect of inflating the price, Sky & BT are now being much more collaborative in order to deflate those costs. The deal we would have got 2 years ago by playing the 2 off is now likely to be much less lucrative (even assuming: 1. both are interested, 2. the product remains as attractive as it was).
PreviousNext

Who is online

Users browsing this forum: Barrie’s Glass Eye, Clearwing, Seth, The Magic Rat, YoRhino, YosemiteSam and 347 guests

REPLY

Subject: 
Message:
   
Please note using apple style emoji's can result in posting failures.
Use the FULL EDITOR to better format content or upload images, be notified of replies etc...

Return to Leeds Rhinos


RLFANS Recent Posts
FORUM
LAST
POST
TOPIC
POSTER
POSTS
0m
Wigan v Sts discussion - THIS THREAD ONLY PLEASE
thesaint71
1937
1m
Saints a
jonh
39
1m
Injuries/Suspensions
Bully_Boxer
24
2m
The Record-Breaking Good Friday Derby Massacre
bonaire
264
3m
TV games not Wire
karetaker
2878
9m
No grade A for 2025 for Trinity
KevW60349
41
14m
TV Games - Not Hull
scarrie
1391
14m
Shopping list for 2025
UllFC
413
15m
Game - Song Titles
Boss Hog
34346
15m
Surprise Surprise
Maccbull_Big
65
FORUM
LAST
VIEW
TOPIC
POSTER
POSTS
32s
Squad for Catalan
CW8
19
33s
Injuries/Suspensions
Bully_Boxer
24
35s
The NRL Thread
Shabino
170
45s
York - 14th April
PopTart
23
1m
TV Games - Not Hull
scarrie
1391
1m
Shopping list for 2025
UllFC
413
1m
Fevround 2
The Phantom
92
1m
Hull FC
BarnsleyGull
38
1m
Ky Rodwell
Trojan Horse
113
1m
Halifax H
BullRaider
34
FORUM
NEW
TOPICS
TOPIC
POSTER
POSTS
TODAY
Why have so many big clubs given up on the field
FlexWheeler
1
TODAY
Early Season Double for Hull KR Over Neighbours FC
RLFANS News
1
TODAY
Protest
UllFC
19
TODAY
New Investors
BullRaider
2
TODAY
Wigan/Saints
Douglas Blac
3
TODAY
Another Tigers Defeat As Rhinos Go Level Top
RLFANS News
1
TODAY
York - 14th April
PopTart
23
TODAY
Stats article
Sir Gregory
5
TODAY
21 man Squads - Devils v Leopards
WYSIWYG2
5
TODAY
Squad for Catalan
CW8
19
TODAY
The Wigan Way - New Podcast - Chairman Special
Jukesays
1
TODAY
Dons v Swinton Lions 30 June 2024
Wanderer
1
TODAY
Squad for Sheffield
AdamH
1
TODAY
London Away
Fartown58
1
TODAY
The Bulls away
terry silver
9
TODAY
The official Leon Hayes Thread
Smiffy27
18
TODAY
Saints a
jonh
39
TODAY
Leon Ruan signs on loan
Jemmo
2
TODAY
Wardle
Jo Jumbuck
3
TODAY
Huddersfield - Home
Deadcowboys1
9
TODAY
Max Wood on loan to Bradford 2 weeks
rubber ducki
7
TODAY
Jake Wardle 5 Year deal
Zig
22
TODAY
No grade A for 2025 for Trinity
KevW60349
41
TODAY
Cup Quarter Final TV Arrangements
RLFANS News
1
NEWS ITEMS
VIEWS
Early Season Double for Hull K..
87
Another Tigers Defeat As Rhino..
191
Cup Quarter Final TV Arrangeme..
614
2024 Challenge Cup Quarter Fin..
731
Easy Does It For The Dragons A..
604
Warrington Demolish London For..
708
Leigh Leopards Beat Plucky Fea..
767
Saints Triumph Over Disappoint..
751
Easy Win for the Wolves Over L..
985
Dragons Condemn Castleford To ..
946
Leigh Leopards Secure First Po..
1097
St Helens Tame The Rhinos To W..
1062
Wigan Warriors Come From Behin..
1132
Betfred Championship and Leagu..
1106
2024 Challenge Cup Sixth Round..
3889