Typical of RL that they have produced a really positive eye catching video and poster campaign at the end of the season when it will have a far lower impact than if done to launch a new season
The magical images we are seeing of the players should have been what was plastered on the side of the Stobart Lorries throughout this season. They would have drawn far more attention than the bland "SKY" branding that was actually carried out.
A kid in a family car during the summer holidays seeing these images on the side of a Lorry, would have been naturally drawn to these colourful pictures, and would no doubt want to know who the likes of Ryan Hall and James Roby were.