Re: New Kit : Thu Oct 14, 2010 7:59 pm  

wigan_rlfc wrote:

First question from somebody not in the know:

"Where do Saints RL play/come from?"

What's your point mate.

Re: New Kit : Thu Oct 14, 2010 8:22 pm  

wigan_rlfc wrote:

First question from somebody not in the know:
"Where do Saints RL play/come from?"

That's the whole point. They aren't supposed to know. They are supposed to identify with the rugby league first and foremost, making it their own club, and where the team plays/comes from is supposed to be of secondary importance. The idea is to appeal to as wide a geographical fanbase as possible. Community-neutral.

Re: New Kit : Thu Oct 14, 2010 8:29 pm  

I'd personally stop supporting them if they ever changed the name officially to Saints RL.

Re: New Kit : Thu Oct 14, 2010 8:35 pm  

RL13 wrote:

I'd personally stop supporting them if they ever changed the name officially to Saints RL.

I would not go that far but I can understand where you are coming from.

[Pemps]

Re: New Kit : Fri Oct 15, 2010 1:53 pm  

wigan_rlfc wrote:

First question from somebody not in the know:

"Where do Saints RL play/come from?"

Widnes

Re: New Kit : Fri Oct 15, 2010 1:57 pm  

SaintsFan wrote:

That's the whole point. They aren't supposed to know. They are supposed to identify with the rugby league first and foremost, making it their own club, and where the team plays/comes from is supposed to be of secondary importance. The idea is to appeal to as wide a geographical fanbase as possible. Community-neutral.

Common sense translation - it's a bullshit marketing idea.

Re: New Kit : Fri Oct 15, 2010 2:12 pm  

no offence to people who live in St Helens, but its not exactly a thriving and exciting commercial metropolis.

In a game of word association, the first association to the name "St Helens" to an outsider would be negative IMO. Whether you like it or not, the club has to bring in sponsors and fans from outside the town of St Helens, and by taking away the initial negative connotations of being associated with the town there is more chance of getting people interested initially.

Add into the fact that for 12 months the club will have nothing to do with the town of St Helens, then it makes sense to rebrand publicly as Saints RL.

Re: New Kit : Fri Oct 15, 2010 2:21 pm  

Pemps wrote:

Widnes

Re: New Kit : Fri Oct 15, 2010 4:17 pm  

saints35 bulls0 wrote:

In a game of word association, the first association to the name "St Helens" to an outsider would be negative IMO.

I doubt most people outside of the north west of England actually know where St Helens is, other than if they are involved in the rugby league community.

Re: New Kit : Fri Oct 15, 2010 4:29 pm  

The new badge and branding is nothing to do with dissociating the club from the town of St Helens.

It is a new badge which brings together varying elements of our branding, including the Saints nickname, the interlocked SH and the red V, into one symbol which the club can really push as its corporate image.

The club is St Helens RLFC and always will be St Helens RLFC, but also known as the Saints as we always have been.

Reading some of the hysteria on here anyone would think we'd been rebranded as the St Helens Seahawks or something.