Re: Stobart'sw sponsorship : Tue Mar 06, 2012 7:22 am
Ill-conceived idea putting big splashes on the side of trucks and localising them too. They'd have been better spending the money on having more trucks with generic ads on the rear doors - after all, that's the bit that most people see.The trucks looked impressive at the sponsorship launch but their effectiveness out and about on the road is minimal.