Hyping up games : Wed Mar 16, 2016 11:51 am
Should we start to use the rivalries that are naturally built up more to try to draw more press attention? The same way boxing does. Toto Wolff from Mercedes F1 has said this week "When you look at the big boxing matches the fighters create animosity and controversy before the event because that makes people turn on the TV. So we will let these two fight it out on the track."The rivalries that naturally build up through the aggression in the sport and the amount of history we have should be easy to market to drum up more press.
