As someone with a foot in both camps I still think that Football fans are worth chasing, but the problem is the term 'rugby' for them. They are immediately (and understandably) put off by the thoughts of Ra-ras and Jonny Wilkinson types. Also Rugby is hard for football fans to appreciate initially as it involves three elements that are foreign in football:
1) Using your hands
2) Kicking the ball over the bar is seen as a good thing.
3) Kicking the ball out into touch is seen as a good thing
However points 2 and 3 are really only significant in RU. In RL the openess and the flow of the game will tend to appeal to football fans. If you can get them to the game, there's usually no problem, they'll be hooked.
As for the state of football with the money and the diving, it does lead to disillusionment amongst football fans. Most fans would agree on the negative impact of these elements of the game, and so would be good targets for RL. Sky Sports et al may try to portray English football as the envy of Europe, and the Premiership as the 'Best league in the World' (How, this is given that only four teams can win it!), but in truth most fans are fed up with at least some element of football, either TV saturation or cost or whatever. The inane 'discussion' and phone in shows' on TV and radio about the game (with the exception of anything fronted by Danny Baker) try to portray the game as still being about the fans - but that has long since been true at the highest level, and fans of the non-premiership clubs look up with an envious eye at what they will never be able to acheive.
So RL more than ever should try and get to Football supporters. They WILL like it, they just need to see it! It worked on me and my Dad in 1996 and Football was still worth watching back then!
1) Using your hands
2) Kicking the ball over the bar is seen as a good thing.
3) Kicking the ball out into touch is seen as a good thing
However points 2 and 3 are really only significant in RU. In RL the openess and the flow of the game will tend to appeal to football fans. If you can get them to the game, there's usually no problem, they'll be hooked.
As for the state of football with the money and the diving, it does lead to disillusionment amongst football fans. Most fans would agree on the negative impact of these elements of the game, and so would be good targets for RL. Sky Sports et al may try to portray English football as the envy of Europe, and the Premiership as the 'Best league in the World' (How, this is given that only four teams can win it!), but in truth most fans are fed up with at least some element of football, either TV saturation or cost or whatever. The inane 'discussion' and phone in shows' on TV and radio about the game (with the exception of anything fronted by Danny Baker) try to portray the game as still being about the fans - but that has long since been true at the highest level, and fans of the non-premiership clubs look up with an envious eye at what they will never be able to acheive.
So RL more than ever should try and get to Football supporters. They WILL like it, they just need to see it! It worked on me and my Dad in 1996 and Football was still worth watching back then!