Mr. Zucchini Head wrote:
I think two seperate launches is the way to go personally. Gives more exposure. However I always consider it to be pretty amateurish for clubs to not have them both released in time for Christmas.
Not sure why you think that way.
If a club is confident it can shift a load of shirt, it will do so irrespective of the timing of the launch of it.
Think about it, if you have your premium product in the club shop in December, then anyone wanting to spend on club merchandise is likely to buy the rep shirt. If its not for sale at that point, then you are still going to get sales of other items during December.
Put your club rep shirt for sale in the weeks before the season starts, an item with historically sells well, you are not only maximising sales of "other" items, but spreading your cashflow income.