: Tue Apr 07, 2009 4:04 pm
Dally, Fredie...
I am a huge NSW fan, saw my first game in 87, have been to at least one game between the years of 94 - 07 in three states, I believe that it is the best brand of Rugby League that you will see. Now take YOUR blinkers off and look at this objectively. Stop using throw away examples that have no relevance to the products, markets and objectives of other similar ventures.
Why do you need an origin game to be played in England?
What do you guys beleive will be acheived by playing a game in England?
You gave the example of foreign football internationals being played in England, yet again showing how little you know about world sport and the reasons that these games are played here.
I am going to give you guys a very basic run down of why it is an insane idea to play a game of Origin in England (and more specifically London).
The ARL is the owner of the product SOO. This product essentially is the ARL's cash cow. Now why would the ARL want to devalue their premium product in order to promote Rugby League in London? At the same time why would they be so arrogant to think that they can promote RL in London better then London RL and the RFL.
What benefit would the ARL get out of playing a game in London?
As I said earlier, playing an 'exhibition' game of Origin goes against what makes the concept so unique. There would be with out a doubt many players that would be unavailable due to off-season surgery. All ready you are devaluing the origin and blues/maroons brands.
Onto the Revenue is derived from several (main) sources. Would a game in England have any benefit for the ARL in these main forms?
- TV
No extra benefit, poor viewing time for Australia.
- Tickets and Hospitality
Debateable. The amount of money spent on hosting the game in england, plus any marketing and media spend would negate any gate. Hospitality sales would be minor in a foreign market
- Sponsorship
No extra benefit, due to series and team major sponsors being mostly Australian based. No real exposure through TV and print media
- Licenced Merchandise
Unlikely to increase
You give the example of the Melbourne game. The ARL has locked in to taking games to Melbourne due to the Victorian governmets financial assistance. While I dont have the figures on hand (nor can I be bothered searching) the economic impact on the city of Melbourne was measured in the 10's of millions. The same could not be said for an Origin game in London, you are not going to get 15-20k Australians heading over to watch an exhibition match. While the ARL get a cash injection and assistance in the form of a new Stadium, no one is going to come on board to give money to the ARL to play a game over here.
OK now we've looked at (very simply) why it is not commercially viable for the ARL to take a game to England.
Now why dont you just think for a second that for a country that invented the game, has its own proffesional competition and clubs in the capital, hosts the Challenge Cup Final in the capital doesnt need SOO as its saviour in the South. The problem is a lot more deep rooted then that!