Well ive touched up about it in the past but whether you like it or not social media is an area as a sport we need to crack. Most sponsorship revenue depends on followers and it is something as a sport going into the IMG era that we need to crack. As study (because i am sad and also have an interest due to business on social media followers ) i decided to follow the numbers on some accounts during the tournament. Unfortuantley the england accounts show disappointing growth but the rugby league world cup accounts had decent growth which can only be good going forward. Worth noting that the samoan accounts had massive growth in the last week mainly due to the rock or dwayne johnson plugging them. The Samoan world cup final appearance could change the RL landscape on the international front. Even if it does mean the European teams fall further behind.
England RL pre tournament
Twitter - 102 k followers
Instagram - 63.7k followers
Facebook - 96.4k followers
RLWC2021 pre tournament
Twitter - 35.4k followers
Instagram - 44.8k followers
Facebook - 242.8k followers
England RL post tournament
Twitter - 106.5k followers (+4.5k)
Instagram - 68.8k followers (+5.1k)
Facebook - 101.9k followers (+5.3k)
Total new followers = 14.9k
RLWC2021 post tournament
Twitter - 45.1k followers (+9.7k)
Instagram - 62.1k followers (+17.3k)
Facebook - 271.1k followers (+28.3k)
Total new followers = 55.3k followers