I fully agree with Middleman but in addition my kids were given free family tickets via school a couple of years ago and thought getting the kids in was good.Maybe 1 or 2 kids for free with a paying adult would be good.Have to say having visited for the open ing game the stadium is good but the Car Park issue is a shocker(the lack of parking and the organisation).
I firmly believe that the only way to get bums on seats is to have a competitive team on a regular not occasional basis.