The former Emirates Chairman lived in Warrington (from Leigh), he brokered that deal, but he has since passed.

I couldn't give a stiff one, who's name is on our shirts, as long as the club brokers a commensurate deal, relative to our exposure..

All this Billy Big Biscuits talk of Fly Emirates being our shirt sponsor for the last few years, is merely just trying to goad supporters of rival clubs, saying "our sponsor's name is bigger than yours". I give less than one love, as long as Wire are getting a decent amount of dosh.

We are so far down Fly Emirates food chain, we barely register.
Picture the scene. You've just landed @ Manchester after your fortnight in Costa Packet, and the first thing you see before you get to customs, is a 20 foot advert with "Super" Bennie Westwood evading a tackle......nah, thought not. It's going to be Kylian Mbappe scoring for PSG, isn't it.

We're so far off FE's radar, it's untrue. I doubt their CEO has even watched Rugby League, let alone us.
Let's just get the best deal possible

Apart from trying to secure the best possible financial contribution from a sponsor, I totally disagree with you here as the name on your shirt says a hell of a lot about you as a club. I certainly couldn't give a monkeys whether the CEO of the Emirates has watched us or not compared to the local fish and chip shop guy and the likes of a Wonga and Cash Converters, really?? Not for me thanks worse than mushy peas as a headline RL sponsor.

We all bemoan the profile of the sport and yet here you are belittling it, sure we can't compete with Paris St German, but, picture the scene at Manchester Airport you've just flown back from your business trip espousing the qualities of the 'greatest game' to a colleague, or the guy in the next seat "Hey isn't that your team there?" says your 'mate' as he spots someone in the P&B with 'Ena's Chippy Finest Fish in Bewsey' splashed all over the front.....yeah right that'll convince him of our sports credibility.

Yes, let's get the best deal possible I would suggest that the best deal possible isn't always the one with the most ££ signs attached to it

Exactly. We moan about our game being better than union bit with a poorer image and yet you'd replace Emirates with Pam's paw wash service? Like it or not RL has a chav image and some of the sponsors really exacerbate the problem. St Helens are one of the biggest names in our sport and currently play in the Totally Wicked stadium sponsored by Cash Converters....they might as well have a live Jeremy Kyle show on the pitch as pre match entertainment....or a game of foxy bingo.

Go on, where have I belittled RL?
I have simply said RL matters extremely little to FE.in the scheme of things. It's just how it is.

Please untwist your knickers.

Oh the irony of snobbery

As I type, there are 2 huge "on pitch" adverts by KFC for chips and gravy, for a World Cup RL game.

I hope the International RL hierarchy are pleased with themselves, belittling our game.

Advertising chips and gravy. Ohhhh, the shame!

Northern lads LOVE gravy

No need to untwist my knickers.

As far as belittling goes, why are we heading back to Manchester Airport from or Costa Packet holiday you're painting a picture here we've not come back on Emirates from a business trip as that's not RL is it? Also, why shouldn't we see some RL advertising it's not so outlandish in England's North West probably a bit more relevant given a level playing field and a fair crack of the whip than Kylian Mbappe

There's no irony they probably paid the most money you know following your mantra

Good.
Colonel Sanders is happy, re exposure
International RL is happy, re dosh
Posters on an RL forum take the moral high ground, re chips being used as advertising

Are you sure Maurice Flanagan brokered that deal? He was already well into his eighties at that point and had long since handed over the reigns of EK to Tim Clarke, who hails from the midlands.

I think EK were already involved in a RFL deal for the transport of the national team and warm-weather training in Jebel Ali before they got involved with Warrington, so I’m not sure that involved Sir Maurice, more a cheap marketing opportunity.

Anyway, great if we can keep them but a sponsor like Amazon would be equally as good for the club. No cheap trips to Aus for pre-season training but that hasn’t helped us in the last anyway. We should train with the marines in the Brecon Beacons.

Moral high ground ha ha

The problem with your theory is that if you are relying upon 'chip shops' as your main sponsor then I'd say it becomes difficult to attract other types of sponsors, the bar has been set, birds of a feather and all that, the socio economic group has been fixed and the amount of money and exposure is effectively capped.

Why are we struggling to compete?

BTW I like fish and chips I just don't understand why wanting or aspiring for a Rolex, BMW, Aviva, or Emirates to be associated with the sport and pumping money in is a bad thing, you know like in Tennis, Golf and Rugby Union how much do those guys earn, it's not a case of inverted snobbery is it?

KFC is a huge worldwide company though

It’s not The Don Chippy on those adverts