Alffi_7 wrote:
Sal, disappointed in your post a bit, I like your stuff generally, but think you are way off here. Have you seen the picture?
I appreciate that it might not seem like a big deal just putting a picture of Gelling up to highlight the shirt number countdown thing, but when it comes to promotion or branding, it's less about being right or wrong in a moral argument and more about what kind of response it gets from the audience you're trying to reach.
All the interactions and mentions from that twitter post were around Gelling and his court case. Not about the Warrington v Hull KR game. So it was counterproductive - the goal with promotional work is to generate excitement and focus on the game. People are talking about something negative about the club when they should be talking about something positive, which hurts the brand.
Now you might say, well its all being stirred up by fans of other clubs who want to have a pop at the club over something minor. Sure - but we knew that was going to happen - the effect is to distract from the message you want to create with the promotion.
It's like if we were putting a player up to do a media interview with the goal of promoting a derby game, and he wore a cap that said Free Palestine or Extinction Rebellion or something. I have no problem with those causes but wouldn't want a player wearing that cap when the goal was to promote a game, because all the interactions and discussion you'd get would be political arguments, and nobody would be talking about the game!
I would have just skipped over the day 3 in the shirt countdown and picked it up with day 2.
But also I should note that although I've had a moan about some of the club's social media activity in terms of individual posts, I do think they are generally good, they produce plenty of material, it looks far more professionally produced these days than it used to, their video content is excellent and fans who follow the club on social media get a view inside the club that we never used to get before. I do think they are a good team.