: Thu Jun 25, 2009 8:30 pm
Starbug wrote:
Only dissapointing thing from me is I dont think we are addressing the most important problem the club has
Lack of walk through the turnstyle fans
Blackpool FC have just introduced a freeze on season ticket prices (the PR put out is a 15% drop in season ticket price) and a 13% reduction in admission charges (after hiking it last lear and seeing a drop in attendances).
The feel good factor amongst that group of fans is through the roof (in what is largely likely to be a relegation battle season).
All sports clubs will have to review what they charge and the progressive ones will come up with pre purchase deals.
Leigh are way behind the pack and the marketing seems to be "lets hope they turn up" , reality check - crowds are dropping and people want value for money.
The Blackpool price drop was brought about after discussions with the supporters club.
Leigh need to get back a feel good "your club" factor which has been missing for a number of years.
Its a ideal time to start it as we are on the way down and peoples expectations (results wise) won't be as they where at season start and certainly not as 2 seasons ago.
I've banged on about a family ticket or something to attract the family to Leigh but for some reason a club that plays in a "family sport" doesn't see the huge potential of getting fans hooked very early by just creating a family member club in the part of the (huge-largely empty) stadia, get a injured player to be part of the match day experience, have the mascots involved, create various pre match games & raffles (heavon forbid utilise the stadium to get people in for more than 80mins
) and away we go.
Award season tickety loyalty with a automatic 20% reduction on a Leigh top (of choice) and scarf, 2 year season tickets at 1 year prices (you pay the same price for year 2 as year 1 so long as its payed all at once=money in the bank).
Award "walk up" support loyalty with a 2pounds off admission for the next home game if the ticket is purchased directly after the last home game(=money in the bank , potentially for a extra 4 weeks).
Use the programme to produce "money off vouchers" at various sports and local shops.
The use of business men is very very encouraging, however the fact more people are excited about a rumour of a ex coach coming back (and all that we remember from that era- proper team on & off the pitch with a "your club" mentality visible every week) says we are at low ebb and whatever benefits coming out of the LSV / Leigh centurions is viewed as bland and unimaginative.
Don't get me wrong its a hard sell - the RFL have basically killed the league for the time being and everygame has a pre season friendly feel, quite ironic they do feel like pre season friendlys as we managed to get 2 very good gates for totally meaningless fixtures, the trick is to market the remaining ones and get Leigh where it belongs, out the dead leagues and into SL.
Nothing has happened since we moved to the LSV, Time for our board to get this club up the ladder again.