Getting it wrong again! : Tue Aug 25, 2015 9:52 pm  

First up. This isn't negativity for the sake of it, but more like constructive criticism. The club are advertising for a Sales and Marketing Executive http://www.londonbroncosrl.com/news/vacancy-sales-and-marketing-executive/ This, whilst welcome news that points to DH having bought into the 3 year plan malarkey is a massive error at the off. A quick read of the job description exposes that what they are actually looking for is a Sales person to hammer the phones, flog sponsorship and other commercials whilst also working in the club shop. My first concern is that we have a Commercial Manager already, who on first appearances it would seem is getting an assistant. Why? My second concern is that there is little if any "Marketing" in the role. The successful candidate will be responsible for selling everything that is on offer to a wider community audience of businesses but if we have fans, it becomes a thankless task. As I say, I am not being negative just for the sake of it, but the cart is again being put ahead of the horse and this smacks of some people being under the mistaken belief that writing a letter to lost fans asking them to come back and moving to new ground will deliver increased attendances........and we know from bitter experience where that will end!

First up. This isn't negativity for the sake of it, but more like constructive criticism. The club are advertising for a Sales and Marketing Executive http://www.londonbroncosrl.com/news/vacancy-sales-and-marketing-executive/ This, whilst welcome news that points to DH having bought into the 3 year plan malarkey is a massive error at the off. A quick read of the job description exposes that what they are actually looking for is a Sales person to hammer the phones, flog sponsorship and other commercials whilst also working in the club shop. My first concern is that we have a Commercial Manager already, who on first appearances it would seem is getting an assistant. Why? My second concern is that there is little if any "Marketing" in the role. The successful candidate will be responsible for selling everything that is on offer to a wider community audience of businesses but if we have fans, it becomes a thankless task. As I say, I am not being negative just for the sake of it, but the cart is again being put ahead of the horse and this smacks of some people being under the mistaken belief that writing a letter to lost fans asking them to come back and moving to new ground will deliver increased attendances........and we know from bitter experience where that will end!

Re: Getting it wrong again! : Tue Aug 25, 2015 10:07 pm  

Awaiting a drone!

Re: Getting it wrong again! : Tue Aug 25, 2015 10:24 pm  

Running the club shop should be a doddle as the stock is non-existent.

Re: Getting it wrong again! : Tue Aug 25, 2015 11:37 pm  

Paddock Punter wrote:

Awaiting a drone!

I know I harp on a bit, but surely this is basic "101" stuff?
Here are the tasks that I would say fit the 'SALES" part of the advertised role:

• Sell all London Broncos Commercial products including but not exclusive to: Player Sponsorship, Match Sponsorship, Match Ball Sponsorship and Business Partnerships
• Take ownership of promote, sell and run the monthly London Broncos Business Club including main electronic communications
• Take ownership of promote and sell Match Day Hospitality for all London Broncos home games
• Take ownership of, promote and sell all London Broncos merchandise
• Take ownership of promote, sell and run the London Broncos Golf Day
• Work with other London Broncos staff to promote, sell and run wider London Broncos events
• Attend local and wider London based networking events
• Work with the Commercial Manager to deliver all obligations to London Broncos sponsors
• Undertake all administrative tasks that are associated with the above roles
• Complete all tasks, outside of the above key responsibilities, as directed by the Commercial Manager and General Manager

Using the word "promote" liberally doesn't mean "market", it means cold call and tell people about it with a view to getting them to buy it.

Marketing is by its very nature a multi-facetted action, of which "cold calling and selling" is the basest form. It's why so many good SALES PEOPLE love cold calling, but this role is specifically about one channel......a sales one.

Whomever steps up I pity them, because how do you promote the idea of matchday sponsorship to a local firm, say GSK up the road, when the attendance is inside 3 figures? What "benefit' do you sell to a local company when 300 of the 500 there are from other areas?

Re: Getting it wrong again! : Wed Aug 26, 2015 6:15 am  

Surely the focus should be on growing an audience at yet another location.

Re: Getting it wrong again! : Wed Aug 26, 2015 7:02 am  

Have you applied GF?

Give the new CEO or whatever he is called a ring and tell him

Re: Getting it wrong again! : Wed Aug 26, 2015 7:04 am  

What a thankless job. Frankly I would rather sell ice creams at the North Pole or be a deck chair attendant in the Sahara desert.

[brian2]

Re: Getting it wrong again! : Wed Aug 26, 2015 7:15 am  

Not sure what to think of all this. One one level its good - shows that the Club wants to do something about gaining support - fans, community, potential sponsors etc. On the other habd i share changung Man, Molly, gutterfax and his thousand other aliases (why are you using all these fake identities?) that this kind of developments needs a serious business plan and clear roles/targtes etc......

Re: Getting it wrong again! : Wed Aug 26, 2015 8:39 am  

Whoever gets this job is on a hiding to nothing, They have very little to sell, we get small crowds, no TV exposure, next to no merchandise available.
they are flogging a dead horse.
I hope it pays well.

Re: Getting it wrong again! : Wed Aug 26, 2015 8:49 am  

This is Steve Devonshire's job isn't it or is he moving to another position within the club?