Pre season marketing starts : Wed Dec 15, 2021 6:56 pm  

It's being flagged on the other forum there's a half page advert in the London edition of Metro today. It's plugging the Widnes game and uses a QR code. Perhaps strangely they didn't pose an image using the new kit colours so it has London in black but that's a pretty minor quibble.

The penny has finally dropped. Here's hoping it's not too late. It's a shame it ran under work from home rules but that's not the club's fault to be fair.

Re: Pre season marketing starts : Wed Dec 15, 2021 7:00 pm  

It's a start

Re: Pre season marketing starts : Wed Dec 15, 2021 7:02 pm  

That sounds good. It’s unfortunate that the work from home guidance probably means the Metro’s reach is reduced but it’s the right way to go.

Re: Pre season marketing starts : Wed Dec 15, 2021 7:42 pm  

Halfdan of t'wide embrace wrote:

It's being flagged on the other forum there's a half page advert in the London edition of Metro today. It's plugging the Widnes game and uses a QR code. Perhaps strangely they didn't pose an image using the new kit colours so it has London in black but that's a pretty minor quibble.

The penny has finally dropped. Here's hoping it's not too late. It's a shame it ran under work from home rules but that's not the club's fault to be fair.

Re: Pre season marketing starts : Wed Dec 15, 2021 8:58 pm  

BigTime wrote:

That sounds good. It’s unfortunate that the work from home guidance probably means the Metro’s reach is reduced but it’s the right way to go.

Still good coverage as the metro gets dumped on London Buses. Sadly its one of the reasons the buses are full of rubbish.

Re: Pre season marketing starts : Thu Dec 16, 2021 3:19 pm  

One positive about this move is the stadium name. Takes me back to buying Pillows & Prayers in the early 80's. However, I doubt this was a factor in DH's decision.

Re: Pre season marketing starts : Thu Dec 16, 2021 5:54 pm  

Sigh.
If it's the start of a campaign, then fine, but a few grand on a stand alone chip wrapper is neither here nor there.
Direct marketing is what is needed. Hitting every household within 5 sq miles of the stadium, calling every company in reach, knocking on doors, the side if busses, local radio.....above the line stuff like metro is great, but it smacks of amateurism in my eyes unless it's the first of an 8 week campaign....
I'd have spent that money on targeting lapsed fans....but hey ho ...as monkey says, I'm full of ideas for a job I didn't get (even though I never applied for it)
My gut feeling is we might see 2k at the widnes game and 400 at the last game........I hope I'm wrong, but I'm not often far out when tt comes the Brincos

Re: Pre season marketing starts : Fri Dec 17, 2021 7:20 am  

orangeman wrote:

Sigh.
If it's the start of a campaign, then fine, but a few grand on a stand alone chip wrapper is neither here nor there.
Direct marketing is what is needed. Hitting every household within 5 sq miles of the stadium, calling every company in reach, knocking on doors, the side if busses, local radio.....above the line stuff like metro is great, but it smacks of amateurism in my eyes unless it's the first of an 8 week campaign....
I'd have spent that money on targeting lapsed fans....but hey ho ...as monkey says, I'm full of ideas for a job I didn't get (even though I never applied for it) :CRAZY:
My gut feeling is we might see 2k at the widnes game and 400 at the last game........I hope I'm wrong, but I'm not often far out when tt comes the Brincos

Its all about GF

Re: Pre season marketing starts : Fri Dec 17, 2021 7:53 am  

orangeman wrote:

Sigh.
If it's the start of a campaign, then fine, but a few grand on a stand alone chip wrapper is neither here nor there.
Direct marketing is what is needed. Hitting every household within 5 sq miles of the stadium, calling every company in reach, knocking on doors, the side if busses, local radio.....above the line stuff like metro is great, but it smacks of amateurism in my eyes unless it's the first of an 8 week campaign....
I'd have spent that money on targeting lapsed fans....but hey ho ...as monkey says, I'm full of ideas for a job I didn't get (even though I never applied for it)
My gut feeling is we might see 2k at the widnes game and 400 at the last game........I hope I'm wrong, but I'm not often far out when tt comes the Brincos

Frankly I will be amazed if we get 2k for the Widnes game.
TBH I'd be amazed if we got 1k...........................................

Re: Pre season marketing starts : Fri Dec 17, 2021 8:30 am  

Given that AFC play at home on 29th of Jan & 1st of Feb, even if given free entry that might limit the number wanting to see 3 games in 4 days!!