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   WWW.RLFANS.COM • View topic - Wakefield match, Sunday 17th Feb
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Re: Wakefield match, Sunday 17th Feb : Fri Feb 15, 2013 1:03 pm  
Think Moe had been on the sauce when he wrote that message. :EH:

Can't say I'm looking forward to the game at all. That's been the case for the last 7 years! :)
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Re: Wakefield match, Sunday 17th Feb : Fri Feb 15, 2013 1:59 pm  
vastman wrote:
What success is that, have you just picked a club at random :?


Over the winter Cas brought in a membership scheme instead of the typical Season Ticket's you see at clubs. The scheme was being pushed hard by Nick Fozzard as its now his full-time job and I've kept an eye on it via Twitter and all signs point to success.

The membership scheme was described by Steve Ferres as "your (the Cas members) opinions shaping the decisions we make". That is far more than can be said of London Broncos. For example, the general consensus on here is that on the road games are useless and moving to Gillingham is a no-go, do the club value the opinion and make their decision on the back of input from the fans?

Cas have had huge success with this so far and a number of times over the winter were beating Season Ticket sales from the previous year with their new membership scheme. Its reported that the Broncos have 800 season ticket holders, what do the club do to entice old ones back or to recruit new fans? I recieve no direct marketing from the club yet I recieve information from other clubs I've bought tickets from online.

The membership scheme at Cas is also massive for the community, stores and eateries offer members a discount. I wonder how many people in Twickenham actually know that two teams play at the Stoop?

The membership scheme also benefits the fans, with various promotions. When signing up, the Cas fans recieve a membership pack full of stuff. Didn't the Broncos try this the other year and fans recieved nothing? The first 1,000 members get their name on a shirt that the club will wear for their members day vs Saints. The Cas fans also get to vote on what that shirt will look like. More interaction between the club and the people who matter, the fans. For every milestone met with membership sign-up's (every 500), the member who is the milestone reaching member recieves a prize varying from a signed shirt to a Ford Fiesta. Incentives galore.

There are four packages from Platinum to Bronze which cater for all fans. The Platinum fans are the ones who sit in hospitality and the bronze membership which caters for those fans who can't attend every home game. How late were season ticket details released by the clowns in charge of the Broncos?

Has this membership worked? So far, yes. Yet, 2,400 for a home game will be deemed acceptable by those in charge.
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Re: Wakefield match, Sunday 17th Feb : Fri Feb 15, 2013 4:01 pm  
Didn't Cas simply copy the Wakefield model?
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Re: Wakefield match, Sunday 17th Feb : Fri Feb 15, 2013 5:34 pm  
richie166 wrote:
Didn't Cas simply copy the Wakefield model?


Yes.
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Re: Wakefield match, Sunday 17th Feb : Sun Feb 17, 2013 7:01 pm  
Moe Lester wrote:
Over the winter Cas brought in a membership scheme instead of the typical Season Ticket's you see at clubs. The scheme was being pushed hard by Nick Fozzard as its now his full-time job and I've kept an eye on it via Twitter and all signs point to success.

The membership scheme was described by Steve Ferres as "your (the Cas members) opinions shaping the decisions we make". That is far more than can be said of London Broncos. For example, the general consensus on here is that on the road games are useless and moving to Gillingham is a no-go, do the club value the opinion and make their decision on the back of input from the fans?

Cas have had huge success with this so far and a number of times over the winter were beating Season Ticket sales from the previous year with their new membership scheme. Its reported that the Broncos have 800 season ticket holders, what do the club do to entice old ones back or to recruit new fans? I recieve no direct marketing from the club yet I recieve information from other clubs I've bought tickets from online.

The membership scheme at Cas is also massive for the community, stores and eateries offer members a discount. I wonder how many people in Twickenham actually know that two teams play at the Stoop?

The membership scheme also benefits the fans, with various promotions. When signing up, the Cas fans recieve a membership pack full of stuff. Didn't the Broncos try this the other year and fans recieved nothing? The first 1,000 members get their name on a shirt that the club will wear for their members day vs Saints. The Cas fans also get to vote on what that shirt will look like. More interaction between the club and the people who matter, the fans. For every milestone met with membership sign-up's (every 500), the member who is the milestone reaching member recieves a prize varying from a signed shirt to a Ford Fiesta. Incentives galore.

There are four packages from Platinum to Bronze which cater for all fans. The Platinum fans are the ones who sit in hospitality and the bronze membership which caters for those fans who can't attend every home game. How late were season ticket details released by the clowns in charge of the Broncos?

Has this membership worked? So far, yes. Yet, 2,400 for a home game will be deemed acceptable by those in charge.


You needed that many words to produce that bullcrap answer - Cas copied Wakefield and have been doing for years.
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Re: Wakefield match, Sunday 17th Feb : Sun Feb 17, 2013 8:05 pm  
vastman wrote:
You needed that many words to produce that bullcrap answer - Cas copied Wakefield and have been doing for years.


I find that childish, debating who did what first and who copied who. It's almost juvenile. Either way, Cas have had short term success with the introduction of their membership scheme and listening to what their fans want. That's my point. Now, who come first, the chicken or the egg?
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