Re: Marketing : Sat Dec 14, 2013 7:53 pm  

nadera78 wrote:

No point doing any marketing.

you are David Hughes and I claim my fiver

nadera78 wrote:

Over on TRL a poster is claiming that all match day revenue goes to Barnet. Presumably we'll be run on Sky money and Dave Hughes' input, so in terms of the Broncos it doesn't matter one iota how many people turn up.

Has this claim of match day revenue in exchange for rent been verified? We were paying 200k at the stoop and left because it was too much....why would we give up the revenue on 28,775 (last year) tickets and residuals to save 200k? 2200 average per game less 600 ST's is 32,000 at 20 quid a ticket a game x 13 = 400k+ in ticket sales alone.

Re: Marketing : Sat Dec 14, 2013 8:16 pm  

gutterfax wrote:

Has this claim of match day revenue in exchange for rent been verified? We were paying 200k at the stoop and left because it was too much....why would we give up the revenue on 28,775 (last year) tickets and residuals to save 200k? 2200 average per game less 600 ST's is 32,000 at 20 quid a ticket a game x 13 = 400k+ in ticket sales alone.

Who knows, but we weren't in a strong position to negotiate.

Re: Marketing : Sat Dec 14, 2013 9:53 pm  

jbuzza wrote:

Who knows, but we weren't in a strong position to negotiate.

Better still, Barnet employ and pay the marketing proffessional and keep 50% of whatever extra he brings in

Re: Marketing : Sat Dec 14, 2013 10:02 pm  

Starbug wrote:

Better still, Barnet employ and pay the marketing proffessional and keep 50% of whatever extra he brings in

Because we know little about the deal for 2014 and how 2015 will be different, I'd ask what their expectations were, their timescales and their budget. If you take this coming season as year dot, they may well have to "buy" customers.....as in spend more than the ticket price to sell the ticket. Then it's all about CRM and communications.
I'd target 3k then 3.5k averages.......and 30% more season tickets sold in 2015 than in 2013 as the goals for the next 2 years....

Re: Marketing : Sun Dec 15, 2013 12:59 am  

http://targetmarketing4u.co.uk/prices A start for anyone unaware You can target the whole of Harrow (242,400) and Barnet (331,500) for £28,126.

http://targetmarketing4u.co.uk/prices A start for anyone unaware You can target the whole of Harrow (242,400) and Barnet (331,500) for £28,126.

Re: Marketing : Sun Dec 15, 2013 4:23 pm  

Would the sports pages/ web sites of the local free press be free and better than junk mail Leaflets?
Free press or leaflets will probably both have high percentages of not hitting the target but are just examples of mediums to exploit.
Gutterfax will be flying over forthwith to implement his 20 point plan. (Macnamara can commute so why not?!)
Stay where you are please GF and keep taking the medication.
I'm delighted they are at the Hive, and will be bringing my boots just in case!!
Please tell me Gus will not be there. This would be disastrous for Barnet and The Broncos and the fans.
I like the look of the main stand and the areas behind the trylines. Look forward to sampling the beers.
I'd love to see a return to the old quartered "Fosters"kit and last season's cup shirts for home and away strip and a return to the old Broncos logo, relatively recent but yet iconic and retro, not words normally associated with London Broncos.
But to be honest, I'd preferably settle for some more players!!

Re: Marketing : Sun Dec 15, 2013 4:26 pm  

Granted leaflets are hit and miss but 28k to a multi millionaire?

Re: Marketing : Sun Dec 15, 2013 4:32 pm  

I'm not sure how many people these days really read local free press, here they end up mainly in the bins unread? leaflets pushed through doors would end up with the many different pizza leaflets that arrive each week!

Radio is far too expensive, but would be more effective than £28K on leaflets. We have got to get out into the local community, school visits, shopping malls etc, connect with people!

Re: Marketing : Sun Dec 15, 2013 4:39 pm  

Every little helps as they say

Re: Marketing : Sun Dec 15, 2013 4:41 pm  

Even those tourist brochure that you get in shopping centres, supermarkets, post offices etc etc, get them made up and just left for people to discover.