It's not blinkered it's just the confusion as to why the whole it has to be out before Xmas got anything to do with it, they way I look at it, those of us that are going to buy the shirt will buy it, I doubt very much having it available for folk to buy at Xmas would make a jot of difference to the numbers sold. Besides think how boring it would be knowing every year one of yr pressies is a broncos shirt.
Just think this way it means folk will have to make more of an effort with what they buy you, and if you wait till you actually see it rather than buying on line at least you can try it on first.
Why can't anyone see the positive in things we wanted shirt before Xmas we have it.