: Tue Jun 09, 2009 3:47 pm  

Wire_Yed_79 wrote:

trains don't make money anyway that's no big secret.
The Tube network runs at a loss every year believe it or not, TfL makes its money from the Bus network. It's why i never understood the private sector wanting to run the trains.

Those nice subsidies mate.

: Tue Jun 09, 2009 5:40 pm  

poorlytoe wrote:

I'm led to believe that they do - they have a unit that consults and they have masterclass/best practice sessions.

You've hit the nail on the head though - Owners take great pleasure in spending money on hiring players as that's where their interest lies. They don't ordinarily buy clubs as investments.

So - convincing them to spend on marketing is harder. It's ironic that a marketing spend ought to reduce their liabilities - e.g. spend 10k marketing every game, you'd hope to make more than 10k back on the back of it in increased spectators. Over the course of the season, their loss is lowered. Speculate to accumulate.

Which are mostly focussed on Corporate and sponsorship rather than ' bums on seats ' type marketing

But unfortunatley you dont , you need to spend 10 K and you will get back 1 K , so most then stop and say " Its not working "

So what you have to do is spend 10 K every match and then 3/4 years down the line it starts to pay off

But that type of long term thinking doesn't exist in the world of RL

: Tue Jun 09, 2009 6:30 pm  

South West Trains pays an annual fee of £119m for its franchise, instead of receiving subsidies, and I doubt they get much of it from rural Dorset. How much are we all paying to subsidise the Northern Rail Cup?

: Wed Jun 10, 2009 6:33 am  

Starbug wrote:

Which are mostly focussed on Corporate and sponsorship rather than ' bums on seats ' type marketing

But unfortunatley you dont , you need to spend 10 K and you will get back 1 K , so most then stop and say " Its not working "

So what you have to do is spend 10 K every match and then 3/4 years down the line it starts to pay off

But that type of long term thinking doesn't exist in the world of RL

Agree, trouble is short term results are also a major driver for the majority of supporters as noted on most threads on the VT.

: Wed Jun 10, 2009 8:09 am  

Homer wrote:

Agree, trouble is short term results are also a major driver for the majority of supporters as noted on most threads on the VT.

The RFL are also guilty of the short term fix , thats why they concentrate on the sponsorship/corporate angle

Getting fans in is hard work , who likes working hard ?

: Sat Jun 13, 2009 8:05 pm  

I know our crowds are not very good, buts let’s put it in perspective! There were only 4,721 at Wakefield tonight. Two heartlands clubs only 55 miles apart!

Perhaps it’s not just our club but the product, or the perception of the product on offer!