: Mon Feb 23, 2009 4:15 pm
Just getting the brain and body back into order after a long weekend.
Had a great day out, and I am pretty sure two of the guys of the four guys will be back next weekend. Great to see the bar packed post game and the covers band playing some tunes, interesting selection of the 'kylie' girl.
Few things, there were a heap more Aussies/Kiwis at the game then the few I attended last season (my first here in London). Whether we like it or not, TW is a long way out of town for the typical antipodean who lives in central london. This will always go against the club while trying to attract this market, unfortunately there is nothing that can be done. Even though from Clapham Junction, the train ride is quicker and more plesant then crossing town on the tube there is the mentality that if you have to catch an overland train it is 'too far away'. I used to think the same thing when I first arrived here.
I was most dissapointed though though with the lack of information, advertisements and call to action in promoting future Harlequins games. This was compounded at full time with the ground announcer giving out the wrong date and club for next weeks game.
This was a massive opportunity by the club to convert the casual fan to return in the future. I was very suprised there wasnt an information booth/tent at least giving out information on membership/season tickets, fixture lists, how to purchase tickets (call to action). Even the program I am struggling to find out information regarding ticketing/season tickets. There is a half page write up about future games, but still no call to action. Knowing the travelling and social habbits of this market the club could have put together a multi game ticket (voucher) at a discounted rate to purchase on the day or in the days following the game. This getting a commitment to return to a few games without the big commitment of a season ticket. Very concerning the lack of action.
Another thing I found disturbing was the lack of young kids at the games I have atttended. I know yesterdays game was marketed at the antipodeans, but I seriously think there should be a big push at attracting the young ones to the stoop. Is there season ticket that is given out to junior players in london? Why arent the grommets playing on the field at half time? Every kid that comes through the gate drags along dad and or mum, and possibly siblings and friends. We need to get the kids while they are young and convert them for life. If anyone thinks we are crazy for targeting kids you only need to look at the success the gold coast titans have had in attracting young families to their games. This is a club that once struggled to get 5000 through their gates and now average over 20,000. I have also been involved in a sport who saw a significant increase on their gates and merchandise sales through similar promotions.