Halfdan of t'wide embrace wrote:
I'll leave you with one positive on a grim day for RL in London. Some people I know who have track records in growing clubs etc have been made aware of the clubs plans for marketing etc for next season. They were quite impressed....
I'll burst your bubble now.
There are 100 fans at best who will form a core at PL.
This number was about 3,000 20 years ago when th club decided to move to Brentford. When at Brentford, they advertised in Metro, bus stops and blanket leafletting of the neighbourhood. I believe Chris Warren spent £35,000 on marketing in 2004....we left Brentford a few years and 2 superleague play offs later with 30% more regulars....
We are moving across town with a part time side playing in the 2nd tier of Rugby League. Wimbledon will make all the right noises, because they want us to service their debt, but other than asking their own fans to pay to watch us, there's little they'll be able to do. Recent studies have shown youngsters are less interested in soccer now than at any stage......it's a Natural evolution and dilution as entertainment options widen.... Wimbledon will struggle to fill plough lane......London Broncos will average 150 at best if they have the success we had at Brentford. And remember, we moved to Brentford a few years after the CC final, in SL with large travelling fan bases.....Whitehaven bring their away fans onnth back of a scooter....we were competitive in games.....Featherstone rovers reserves will stick 50+ on us this week.
The only marketing strategy I can see working here is that if a new product launch which would require an eye watering amount of spends and a huge amount of risk.