The problem as I see it with the Quin's is that they've never really settled on either an identity or a home. Despite being in existance since 1980 in one form or another and in the top flight since 1996 you've always looked a bit uncomfortable with who you are and what you're supposed to be.
Are you a marketing tool for the game designed to show that they game can expand, survive and appeal outside it's heartland or are you a proper club that deserves to be judged on it's own merits? Personally I think there is no denying the fact that you were introduced into SL purely as a marketing gimmick along with PSG and Gateshead Thunder as the RFL had a moment of madness with the launch of 'SL Europe'. Unlike the other two clubs you managed to survive the fact that there was limited support for the game in London and be relatively successful, unfortunataly you didn't seem to be able to build on this success and get the fans to really make a success of what is now a franchise.
Personally I thought the idea of linking yourselves to Harlequins was a good idea at the time, giving you the opportunity to market yourself as a club and the sport under a recognised brand and develop 'Harlequins' into a larger sporting club rather than being two seperate entities. Unforunately that hasn't really worked for you (just has it hasn't for Leeds Rhinos and Leeds Tykes/Carnegie) and if anything it's watered down your identity even more. If you'd had success on the pitch it might have been different (at Bradford the whole 'Bulls' concept really took off when we started to really compete - it's harder to be cynical when you're winning!)
Whatever your board decide to do next needs to be something they stick with as jumping from one identity to another and one ground to another is definately not doing you any good! Building a club,an identity and a fanbase is no different to building a brand in any other business. Once you get known it makes no sense to keep changing it in the hope that the casual supporter can keep up. Again, looking at it from a marketing and sponsorship point of view (for yourselves rather than the game as a whole), I'd say that having London in the name would be a positive and allow you to appeal to a larger fan base rather than limiting by associating with another club or borough with its own loyalties and rivalries (at least until another London club is ready for SL to provide you with a local rival!) Do you go back to 'Bronco's'? I never had any affection for the name myself but you had your most successful period under that name so why not? My personal choice would have been for you to go back London Crusaders but that names being buggered up by someone else at the moment! London Eels?