: Fri Jun 26, 2009 5:33 pm
Sorry, but from my experience 'me too - follow the leader' never really works well when applied to marketing.
Regret we will have to develop our own and thus 'original' ideas ......... something that to date the Quins RL have been very poor at actioning.
To be quite frank there are loads of experienced and highly skilled marketing excutives among the current ever so small QRL fan base but to date the management has made little of that potential.
Even an invite to a informal Saturday morning 'brain storming' session with the Club management team & any outside consultants currently on board covering marketing/publicity/crowd building 'ideas' would contribute a valuable input for the club's management & working executives.
We had such sessions - with everyone working at the agency contributing - as a regular event, in particular when 'pitching' for new accounts, at everyone of the five outfits I worked at or managed in 35 years as a marketing consultant & agency director.