Re: Win : Wed Dec 09, 2009 10:10 pm  

I know one team with to-lose on this shirt - well nearly!

Re: Win : Wed Dec 09, 2009 10:13 pm  

Homer wrote:

Bit of a Qwincedence this choice of sponsor

Re: Win : Thu Dec 10, 2009 10:00 am  

Exactly what I was thinking. Who's he starting an argument with?

Another random post out of nowhere replying to nobody then

......not starting an arguement with anyone. My post was in response to the comment by hindyscrack stating "Interesting to know the full details, I am sure it is a heavily 'loaded' contract!"

What i was trying to highlight was that even the biggest sponsorship deals are still loaded, and that 100% cold hard cash sponsorships are pretty much non-existent.
Something which you Quins fans are struggling to come to terms with!

Re: Win : Thu Dec 10, 2009 10:54 am  

Just remember that when our players look down it will read NIM !

Re: Win : Thu Dec 10, 2009 1:01 pm  

Sports Sponsorship is much much much more than a simple blank cheque.

For example, Musco Lighting sponsored the England Hockey Teams in a deal worth £1.5million. HUUUUUUUUGE we all thought!

Accepting you know a lot more than me about this than me, how (without full knowledge) do the following benefit from sponsoring

Carlsberg-Liverpool
AIG -Man Utd
O2-Eng RU
Chang -beer Everton
Thomas cook -Man City
Northern Rock- Newcastle
Jobserve -West Ham

I foolishly, it looks, thought that it was just about spreading the name-although I’m sure in some circumstances there is a lot more to it.

Re: Win : Thu Dec 10, 2009 1:15 pm  

ExiledFromHull wrote:

Something which you Quins fans are struggling to come to terms with!

Point out which Quins fans are struggling with this concept?

Could you be any more condescending?

Re: Win : Thu Dec 10, 2009 1:28 pm  

LesT wrote:

Just remember that when our players look down it will read NIM !

Wouldn't it MIN?

Re: Win : Thu Dec 10, 2009 1:30 pm  

tim791 wrote:

Wouldn't it MIN?

Nope.

Re: Win : Thu Dec 10, 2009 1:40 pm  

Carlsberg-Liverpool
AIG -Man Utd
O2-Eng RU
Chang -beer Everton
Thomas cook -Man City
Northern Rock- Newcastle
Jobserve -West Ham

O2 are notorious for their bluetooth activities around twickenham, using things like hotspot experiental marketing to collect data from anyone visiting a match. For example, assuming their is a 20% take-up of this activity, thats 16,000 extra people on their database. Times this by 3 or 4 autumn internationals, and 3 Six Nations games, thats 112,000 extra people on their database. Add to this an agreement to use the England logo and selected players in their marketing activities adds to the ROI. There is then the RFU/o2 credit card. And then the hundreds of thousands of match shirts, replica match shirtsd, tracksuits, bags, sweatshirts, etc etc emblazzoned with the logo is simply free advertising.

Northern Rock and Newcastle - imagine being the marketing manager in the already saturated Mortgage market! What could he possibly use to make sure Northern Rock stands out against HSBC/Skipton/Nationwide/Halifax?
If only we had an agreement where we could use someone who was easily recognised in the local area to give me that edge? Someone like Shay Given or Michael Owen or Alan Shearer!!!!!!

Imagine the Everton Head of Communication, trying to make the team global. Theyve targetted China as an area they'd like to exploit...........how on earth could we make breaking into this market easier..........Answer: get a Chinese beer to sponsor the shirts!

Re: Win : Thu Dec 10, 2009 1:44 pm  

This is great

He's talking to himself again.