: Thu Apr 09, 2009 9:14 am
Harlequins Rugby League has about appx 1,300 supporters who attend (nearly)every home game (maybe not tonight...thus the nearly).
So, where do we find the 11,000 we need to fill the ground?
Firstly, on our own doorstep there is a population of nearly 200,000 (est figure 2008), so we really shouldn't look to far afield to start with.
Our shirt sponsor states that it has 3,033 full time students with another 590 odd part timers.
Target 1: The students of St Mary's. Cost....minimal if any
There are over 4,500 16-18 yr olds studying at Richmond UT College. Do we market the games to them?
Target 2: The Students of RUTC. Cost....Minimal if any
The residents of the borough. The R&T Times has a circ of 34k, with 24k of these letterboxed. It is great that we get exposure, but it is a murmer as opposed to a shout. We need to find another route to market.
The borough themselves publish Arcadia Magazine, that is letterboxed to all 80,000 homes in the borough 6 times a year. 1 page in this publication has a book price of £1,400.......now, that would seem to be a bit of a bargain?
Target 3: Locals...cost...between £1,000 and £1,400 to reach everyone.
The Businesses in the Borough. AFAIK, Quins are members of the local Chamber of commerce.........er....HELLO!!!!!!!We will never sell boxes to the same people who have them for Union...Deutch Royal Halifax Barclays Ltd just aren't interested, but a local business may well be.
Target 4: Local Businesses........cost...free if we leverage Quins membership
So, there are 4 routes to market with little or no expense to the club giving exposure to in excess 200,000 people and most businesses in the borough......