we grew crowds at Griffin Park.....it's the only venue we actually did that and by some strange coincidence, it's also the place where the volunteers did leaflet drops, the club put a couple of adverts on local bus shelters and we reached out to the "nomadic bar staff" for particular games.
in 2012 the Club put all their marketing eggs in a basket that in the end contained, a rebrand 3 months before the season started, a season ticket offer to "bring a mate", a video that was shown on a loop in certain bars across the capital, a dozen liveried cabs, a quarter page advert in Metro (or was it the Standard?) and an offer (may have been 2) on a "dailydeal" type website........this was the entire campaign for a season that lasted 8 months....for the only professional team south of Manchester......
None of the above, including the rebrand, resulted in any attendance figure that was above the 16 season average for the visit of the associated visiting club.....in short, they failed.
Does anyone have any faith in 2013 being better off the pitch than the previous 2 seasons?
I can see the big push in 2013 being SELCO giving free tickets to games with every purchase of a bag of nails