northernbloke wrote:
You calling me a liar dog?
No......but you are assuredly a misguided fool who applauds the owner for his minimal efforts to do anything other than massage his ego. It takes a special kind of stupid to applaud someone who throws £2,000,000 into a hole each year with none of that money actually assigned to plug the hole (or even make it smaller)......it really is Einsteins theory of insanity.
London's "lapsed" fans, offer a direct route to 2,500-3,000 folk who would be prime targets for an invite to come back........that would be a Customer Service/Marketing exercise.....fluffy ego massaging PR calling us the plucky underdogs or even DPS in the Standard would be a waste of money....we're not a wendyball side, we are a niche sport and we need to build from our lapsed fans and our neighbours.....
....if you want to see how it should be done, have a look at the gates London Irish will get when they move into Lionel Road......all the fans who drifted from Reading and left when they went down....they'll be there in droves, because the Exiles have been marketing the 4rse out of their move back to the capital for 6 months already.........emails, tweets, letters.....I've had the lot from them, but in the same period, nothing from the Broncos that would entice me back.
I get it that you are a fan boy of DH........I agree that we're indebted to his generosity, but christ on a bike, he really needs to spend some money on clever marketing. CyberRadio are on our shirts and in return we will get some advertising......it's the ultimate DH deal, as in it costs him nothing. We had an ally at METRO who straight up fell out with Hughes......because DH failed to realise that a little clever spend was the route to lots of free publicity.......we offered a ticket and 6 VB's for £15.00 in 2004 (IIRC) in metro and got the biggest gate that year......over 5k.......so we repeated it......Oh, no....hang on, we didn't.
People like you and Hughes need to cease in your ill informed stance that if the product is good, people will flock to it......they really won't!