: Wed Feb 25, 2009 8:59 pm
I'd be amazed if any money is involved in this, but it is still better than nothing and not a bad move in the circumstances. Let's look at the facts, recent main sponsors, going back from most recent:
Sports Cafe / Workplace - owner's businesses, just a way of getting his investment counted as turnover for the salary cap calculations, and him getting some value out of something he really did for altruistic reasons
Streetwise sports - just a way of getting a better kit deal with Carlotti (same business)
Bartercard - a zero money down deal, pure contra arrangement with Barterpoint credits given... no doubt done because we couldn't sell the sponsorship that season
Virgin - owner's business, again on the shirt in the absence of ability to sell to anyone else, then latterly as part of the exit deal David Hughes cut with Richard Branson, with a thick dollop of "do the right thing" guilt
Fosters - probably a small cash sum plus beer supply contra arrangement, aimed at a market (Aussies) that wasn't really in our audience in any great way
So, long and the short of it? Looks like Quins/Broncos have not been able to sell the main sponsorship for a decade or so, so pretty unrealistic to expect an improvement on that now...
If you can't sell something, give it away in exchange for some value, whether charity (PR goodwill) or a local community organisation (longer-term development synergies). Maybe we might think of some better person to give the free slot to, but then we're not the ones having to get our backsides into gear to sort it out, so seems fair enough result to me all things considered - well done to the club.