Agree they probably won't, but if 70k just on the marketing element for one game excluding the general management and running of the club that has to be covered anyway. Assume the hire of the venue is an extra cost. So quite a bit spent over a few weeks to market one game. If Wigan continue to be a dominant force and continue with this and the capital challenge against skolars they will probably reap the rewards corporately which longer term might out weigh their costs. I hope it goes well for them but I have yet to be convinced that Wigans commercial acumen will necessarily provide any direct benefits to London RL, either Skolars or Broncos.
I didn't ask about LB's previous expenditure, as nothing directly on topic (there's a surprise) as not relevant to this aspect but if Hughes was spending 40k a week just to make the bills meet on running a club like hiring a venue, funding training facilities, first team squad, travel, accommodation for away games and homes for players, academy structures, support staff and even the lack of marketing commonly identified after all the Sky money received. We're talking about what on top of this weekly figure to provide the right level of marketing for a year. Another 10k a week perhaps, or say £500k extra a year on marketing, though that sounds far too small an amount to make the sea change difference for Broncos require to make an immediate impact from where they are now?