Re: Do the London Broncos Actually Exist? : Fri Feb 01, 2019 5:11 pm  

Nadera! Did I say it was marketing?
However what it is, is potentially 40 new fans. In fact double that coz they haveto bring there parents!

Re: Do the London Broncos Actually Exist? : Sat Feb 02, 2019 9:52 pm  

So is an article in the times day before the game acceptable as marketing?

Re: Do the London Broncos Actually Exist? : Sun Feb 03, 2019 1:24 pm  

northernbloke wrote:

So is an article in the times day before the game acceptable as marketing?

If you can explain how you think it constitutes marketing by the club then I'm all ears...

Re: Do the London Broncos Actually Exist? : Sun Feb 03, 2019 6:20 pm  

Marketing is traditionally the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services.

A very positive article in probably one of the highest profile newspapers in the country, is certainly communicating with, and connecting with the target audience.

Re: Do the London Broncos Actually Exist? : Sun Feb 03, 2019 7:47 pm  

northernbloke wrote:

Marketing is traditionally the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services.

A very positive article in probably one of the highest profile newspapers in the country, is certainly communicating with, and connecting with the target audience.

428,000......that is the circulation of the Times...you can be assured that of those 428,000, 82,000, 67,000 and 75,000 will over the coming weeks assuredly be sitting in the stands at Twickenham, Murrayfield and The Millennium respectively......a PR piece in the Times is great, but they ain't our target audience!
What it does do however, is remind any wealthy ex-pat northerners that we exist, and repeats the tale of how "Dave is old and tired"......ie, the club is for sale .....which is what this and all the prior PR bits are about......nothing to do with attracting new fans

By the way. When we were Quins we had MULTIPLE kids events at the club, some on game day and as soon as the kids were finished, their parents were whisking them away with all but a half dozen remaining.....you do seem to have a romantic idea as to what marketing is NB.......but free tickets to kids = getting the parents hooked is one of the more bizarre efforts of late

Re: Do the London Broncos Actually Exist? : Sun Feb 03, 2019 7:51 pm  

CMG I think he should stick to running sub numbers on the touch line which he is proficient at.

Re: Do the London Broncos Actually Exist? : Sun Feb 03, 2019 8:14 pm  

So giving free tickets to kids who play is not marketing
Going into the local town, not marketing as it’s done the wrong way.
National newspaper coverage, times, guardian, the sun, standard isn’t marketing.
Good coverage on bbc and sky, not marketing.
Social media not marketing
Can’t please you anyway they do it can they?

Re: Do the London Broncos Actually Exist? : Sun Feb 03, 2019 8:19 pm  

They got 3 weeks to have a big push to get the numbers in for Cas

Re: Do the London Broncos Actually Exist? : Sun Feb 03, 2019 8:45 pm  

northernbloke wrote:

So giving free tickets to kids who play is not marketing

Nope.....it's been done before and without full throttle follow up, it's pointless! This is a statistical fact BTW.....we've given away thousands of free tickets to kids and converted but a handful.

northernbloke wrote:

Going into the local town, not marketing as it’s done the wrong way.

Correct. 12pm on a "school day" is pointless...an utter waste of time and money. The folk who populate the EBC on a weekday lunchtie are mums and the unemployed, with a few retired folk thrown in....it's a sticking plaster on a severed artery!

northernbloke wrote:

National newspaper coverage, times, guardian, the sun, standard isn’t marketing.

No. It's PR, or "flannel" as any good marketeer will tell you. It's not a campaign.....there's no follow up, no data collected...it's not marketing, it's "Blarney".

northernbloke wrote:

Good coverage on bbc and sky, not marketing.

Nope. Again it's preaching to the choir.....reports on the BBC RL page will be seen by RL fans...and SKY.....FFS, are you that stupid?

northernbloke wrote:

Social media not marketing

Nope again. I subscribe to FB/Twitter/Instawhatever, then I am in the choir,,,,,Don't preach to me.

northernbloke wrote:

Can’t please you anyway they do it can they?

I've just bought another business NB. Yesterday morning I spent $35 (£17)on Facebook with a promotional post that reached about 1,900 people and resulted in $875 (£430) in sales........I could have just posted to the 1,260 people who like my FB page, but too be sure I got the exposure I needed, I spent some money targeting the right people....the result was I made an extra $500 (£250) in profit for a minimal outlay.....now, THAT is marketing. To emphesise the point, I was featured in the National Press here 3 weekends ago....a fluffy bit about a local cat who wanders a particular street.....I had one person mention that they had seen it and came to the business as a result.......it was a free bit of PR, but it wasn't a call to action...and it most certainly wasn't marketing!

Re: Do the London Broncos Actually Exist? : Sun Feb 03, 2019 8:56 pm  

Like I say, nothing will please some folk