How can we get London to fall in love with RL again? : Thu Jan 29, 2015 8:55 am  

Unless marketing improves rapidly gates this season will be back to levels of 1993-4. The game has become ignored in the capital with little or no mentions in the Standard and largely side-lined by BBC London. You can hardly blame them after the farce of the last few years! London is the toughest market in the world in relation to entertainment/sport and we will need sharp minds and elbows to get a hearing. A winning team will help a lot but you wonder as the season start looms whether the club really have a plan to get bums on seats. The contradiction is that we have arguably one of the best sports in the world for spectator excitement and value for money but London seems to have fallen out of love with the Broncos...........

Re: How can we get London to fall in love with RL again? : Thu Jan 29, 2015 9:22 am  

Well, they don't even seem to have contacted people who attended games at the Hive last season. This is a failure of the first order.

There are tens of thousands of people in and around London who have attended a rugby league match in the past 18 months. They've handed over their contact details. But no-one has tried to mine this rich seam to extract even a couple of hundred extra speccies. At the risk of invoking the ghost of GF, the club are still intent on targeting all communication on fewer than 50 hardcore fans via social media.

Re: How can we get London to fall in love with RL again? : Thu Jan 29, 2015 8:54 pm  

Why would the club market themselves when there is no financial benefit to any take up from said marketing?

AK got "assistance" (apparently it wasn't a bribe) last year in the shape of a marketing budget. From what I can gather, this was spent on a couple of travelcards and a handful of T-Shirts and had an absolute 0 impact on actual awareness or attendance.....other than to halve our average attendance that is.

The ridiculous situation where we now find ourselves training in Watford, officed god knows where and playing in a stadium where we get precisely $0.00 from any matchday revenues (tickets, bar, food, shop) is a legacy of the idiotic behaviour of our owner. Without wanting to derail this thread, the simple answer is that until we gain financially from marketing, there is absolutely no point in engaging in anything other than which is free.....so we will continue to preach to the ever-shrinking choir.

This weeks email asks us to become members and informs us of an open training session in Hertfordshire at 9am on Saturday.....gripping stuff.

Until we are either back in charge of our own destiny and revenue streams, we may as well resign ourselves to crowds of 500 and if we don't go up this year, looking for a new home or paying rent to Kleanthouse and the Hive.......

...brave new world!

Re: How can we get London to fall in love with RL again? : Fri Jan 30, 2015 12:57 pm  

In the words of Al Davis "Just win baby"

Re: How can we get London to fall in love with RL again? : Sat Jan 31, 2015 10:46 am  

There are few clubs even in the Super League who get it completely right, perhaps Wigan and Leeds are the best, wonder how many Championship Clubs do? Leigh seem to be turning their club around but even they have been in deep trouble in past seasons, and Huddersfield I feel for, no matter how hard they promote the club they seem to average so low compared to other clubs even when they won the Super League shield, so it is not easy.

But I think there has been a turn around this year, sponsors, number of local businesses getting involved and yesterday The London Broncos Business Club had it's inaugural event, which seemed well attended and from twitter many were impressed with the club and more so the attitude of the young players, so things are happening it will not all happen over night, a simple idea like the London Broncos Diary sold out and extra had to be ordered, so lets trust this is just the start.

Re: How can we get London to fall in love with RL again? : Sat Jan 31, 2015 2:41 pm  

COMMUNICATION!

Re: How can we get London to fall in love with RL again? : Sat Jan 31, 2015 2:43 pm  

That said, GF is right (he's not always wrong you know, just most of the time, lol) there is no incentive under the current rental agreement to promote the club ata all. However if we get some wins under our belt it might be in Barnet FC's interest to throw a bit of PR our way.

Re: How can we get London to fall in love with RL again? : Mon Feb 02, 2015 1:16 pm  

Ian Lenegan thinks that the best way is for Wigan to play a game here. http://www.sportinglife.com/rugby-leagu ... ndon-match Millwall, QPR and Fulham are the London venues being considered by Wigan for a Super League fixture in the capital. Wigan owner Ian Lenagan, a former director and major shareholder of London Broncos, wants to switch one of his club's home fixtures to the capital and is confident of making the move this season. "It is a sensible way of expanding the game," Lenagan said. Why not go the whole hog and try Charlton or Brentford?

Ian Lenegan thinks that the best way is for Wigan to play a game here. http://www.sportinglife.com/rugby-leagu ... ndon-match Millwall, QPR and Fulham are the London venues being considered by Wigan for a Super League fixture in the capital. Wigan owner Ian Lenagan, a former director and major shareholder of London Broncos, wants to switch one of his club's home fixtures to the capital and is confident of making the move this season. "It is a sensible way of expanding the game," Lenagan said. Why not go the whole hog and try Charlton or Brentford?

[brian2]

Re: How can we get London to fall in love with RL again? : Mon Feb 02, 2015 2:06 pm  

[quoteIn the words of Al Davis "Just win baby"][/quote]

Essential first criteria.

Disagree with Gutterfax - whilst the deal on ground etc may be terrible, getting more people attending has to be good for the club in the long term, and indeed in the short term if it improves atmosphere, makes the team play better/intimidates the opposition etc etc....................

Re: How can we get London to fall in love with RL again? : Mon Feb 02, 2015 3:18 pm  

Winning/losing only adds to/detracts from the core support. It's the lack of a core support that needs sorting asap.