The thing is that times have changed. Lovely as the Cowgirls were. I would say they would be quite controversial today.
What has to be done now is to be creative and find new things to attract and retain new fans.
Following Toronto's success with Beer festivals, they will be popping up left right and centre throughout the sport next season.
Finding the next new thing will not be easy but it can be done. You do need the right people and the finances to implement it though.