JTB wrote:
I'm not in that age demographic. I have however noticed how much it is missing from the stands.
Let's assume that none of the existing loyal fanbase felt in any way alienated by the existing provision that has kept them coming for the last few years and wouldn't immediately leave because an additional facility has opened up, alongside the existing facilities that they clearly have found adequate up til now.
Let's also assume that the marketing department at Wigan has been tasked with some kind of response to the dwindling crowds. PART of that solution might be to look at the matchday experience, no? I find it odd that anyone would object to attempts to engage/re-engage with non-attending supporters and looking at doing things differently to maybe encourage them to purchase firstly a one off and then as a result attending more regularly.
If the actual plan of the fanzone is to just to attract the pre-match income from drinkers that already use the South Stand Bar or concourse then that's their call and will make some impact on club revenue, but I'd like to think there's a wider plan to it all.
Firstly, we can't assume that as the revenue from the SS bar not going into club coffers has been a bone of contention amongst fans for decades. To be excluded from any plans to redress this by virtue of their age would not sit well in the slightest. If you need further proof just take a look at the people who are actually now going to the fanzone bar. It's self evident.
Secondly, your last paragraph is exactly the main raison d'etre of the new fanzone. I'm not saying they don't have further hopes around picking up new fans, I'm sure they do, but that wasn't the main thrust of the initiative. How do I know this? The club themselves have said so on numerous occasions. Additionally, there is no way that having a club bar would have a significant impact on ticket sales anyway. For 99% of people going, the rugby is the overriding consideration when deciding to buy a ticket. A bar would, for the most part, not be a deciding factor. It may help make the game day experience better but, in and of itself, would not persuade someone to buy a ticket who otherwise would not have done.
So the premise of your argument is flawed and that's before we even get into the poor economic business model you're proposing.
But here's the real crux of my argument. I'm not in the 60+ demographic you've mentioned either but I do strongly object to the direct and unashamed ageism of your post. Below, I've taken the liberty of posting the final part of your initial post but replaced the words "the 60+ age bracket" with the word "gays". Would you still be happy to post?
"certainly to myself and it would appear to several others on this thread is cheesy and dated and much more suited to gays."
I'm guessing not.