Andy Gilder wrote:
To be fair, I'm not sure how many (if any) were ranked in the top 10 heavyweights in Britain prior to the event. They were mainly undercard fighters who like a tear-up but lack a great deal in skills, ideal fodder for that kind of event.
Before the event, Barry Hearn was hinting that the premise ran along the lines of The Contender meets UFC. It could only work as a money spinner in Britain, purely because we love an underdog.