All my games are the same on FM. I take over a team, like Everton usually but occasionally a lower league team. I have loads of fun developing the squad and turning them into a good side. But then when I win the league/cl I get really bored with it.
I lose interest primarily because you have no way of identifying with the other teams. At the start I know each team and their players, but after three or four years I couldn't name one player or the manager for most of the Premier League sides. It's worse when you go on a few seasons more and the teams are full of regenerated players.
What the game needs is a Sky Sports news set up. So when you are not in matches, you are told what's going on in the world. You would hear about the signings, who they are and where they came from etc. They would also hype up the big matches and controversial incidents etc.