I think the club need to make changes on and off the field to move forwards;
1) Community
Firstly Just ask yourself, why did Cougarmania really take off in 1992?? Community, the club became this common bond between people in the town, it was our club. Mick O'Neil and Mike Smith came up with all these ideas to get the club involved with the community, things like the trip to wembley really stood out, the cougars cubs had at least 1 team at every age group between under 8s and 18s. Joe Grimma organised an annual interschools rugby tournament at under 8s and under 11s. later on Jason Ramshaw and Matt Foster coached the under 16s Keighley schools side. Surely this is something the club look at again, I have mentioned this on here before but I am sure there are some things which could be mutually beneficial between the club and Keighley/Craven college, e.g. maybe getting the students who do the media courses to put the programme together, it would give the students experience of actually working on a publication and to deadlines and the cost of putting it together could be covered by sponsorship. Similar things could be done with the website etc, getting local people involved in the club and people who may not have shown interest in the past may start showing up to see what they are playing a part in. Also, I think the club needs to be more invovled in the youth set up, as I believe that what was the Cougars Cubs has gone and is now being run by Keighley albion.
2) Match Day experience
As someone has already mentioned on this forum, there are things like the stand up bingo which would just appear to have disappeared but if people are turning up to watch and getting more of a day out than just the match they are likely to come again, and if there are other things going on around the ground, there are things that can probably be done quite inexpensivley and make some money off, things like facepainting for the kids or maybe a wooden board with some holes in it, and people have to pay £1 for 3 chances to throw the ball through one for a prize. Jam on top based on dalton lane is a rehearsal studio for musical groups, we could even look at doing something with them to get some live music before the matches, again this all comes back to getting the community involved.
I am going to have to cut this short as my lunch hour is coming to an end, I will post the rest of my thoughts this evening.
JP